Welcome to Greenlight's media centre run off the new GOSSIP platform
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
By Greenlight | 30 July 2012 |
Greenlight’s Digital Advent Calendar gives ten top tips to make your Search and social Media campaign successful in time for Christmas 2012.
By Victoria Galloway | 26 July 2012 |
The sporting event hosted in London this summer is a great example of how censorship can affect a brand's digital journey - especially when it comes to online PR. The trick is to leverage key events and news that you can naturally associate your brand with, add sources and back up your position with timely, relevant commentary. Jump through censorship hurdles by being smart with your language; allude to events, play on words - even pun - and write your marketing materials in a dignified and controlled manner.
By Greenlight | 24 July 2012 |
Just three days to go to the London 2012 Olympics and Olympic sponsors are ramping up their activity in a last-stitch effort to make the most of their association with the Games. Online conversation about Olympic sponsorship has also gained momentum, more than doubling over the last two weeks to 142k conversations. And at last, on the social media front, Adidas seems to be making positive strides.
Take the pain out of your Christmas12 planning with Greenlight's Digital Campaign Planner. We've mapped it all out for you!
By Krishna Rao | 19 July 2012 |
We've gone and got your #Christmas12 digital campaigns all worked out for you with this beauty. You'll just love it and its complimentary too! All part of Greenlight's initiative to get all you digital marketers and retailers well prepped pre and post the festive season.
By Greenlight | 18 July 2012 |
Greenlight has put together an integrated Search planner, filled with SEO, PPC and Social Media tips to help you plan your Christmas campaign. Take a look and find out what you need to be thinking about in the run up to Christmas.
By Greenlight | 17 July 2012 |
On Thursday 5th July, Greenlight hosted a Christmas Conference with representatives from some of the biggest Search & Social Media names in the business, including Facebook, YouTube, Sysomos, Google, Kred, Marketwire, Hydra, Criteo and Brandwatch. Each brand was given their own chance to explain how their platform can best be used to maximise online exposure for your Christmas campaigns.