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GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

2012: The Year of Social Link Building

What users search for can tell search engines about the strength of a brand, because the strength of a brand directly influences those searches. So here’s my prediction: next year, the confluence of user signals influencing search engines’ perception of brand strength, and everyone being on the “social media helps us build links” band wagon, will make 2012 The Year of Social Link Building.

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Blog Posts

Greenlight Research - Amazon dominates search and social in consumer electronics retail

More than 1.5 million searches were made for consumer electronics online in November and in terms of visibility, Amazon dominated in both search and social media according to the latest research, ‘Brown Goods – Issue 10’, from Greenlight.

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Blog Posts

Greenlight Research - White Goods pulled in nearly 1m consumer online searches in the lead up to Christmas

In the lead up to Christmas, white goods attracted 957,000 consumer searches on Google.co.uk, according to the latest quarterly report, ’White Goods – Issue 11’, by Greenlight. Dishwasher and laundry products had close to 364,000 UK consumer searches, making up a third of the total number of white-goods related queries.

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Blog Posts

Google will overtake Yahoo to become king of display advertising in 2012

2011 has been a busy year for the Search industry with Google acquiring Invite Media and Teracent. As we head into 2012, Google is about to officially launch its DoubleClick Search V3 platform - DS3 - a bid management programme which will combine Yahoo and MSN into an AdWords type interface, and significantly invest in the Double Click platform, specifically Double Click for Advertisers (DFA) and the Exchange. As advertisers will we really need to invest elsewhere when Google could potentially provide it all?

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Blog Posts

Predictions of a multi-faceted identity for Social Media in 2012

It seems when looking generally at the social media landscape there are a lot of things developing, but nothing that jumps out as the next big thing. Some clever things like relocation and augmented reality are still struggling to gain the full respect of the tech community let alone the general public. This has led me to much head scratching, deep thoughts of the Jack Handey persuasion, and hours trolling blogs for some much needed persuasion/inspiration.

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