WELCOME TO GREENLIGHT’S MEDIA CENTRE RUN OFF OUR GOSSIP PLATFORM
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
By Adam Bunn | 28 February 2012 |
On the 27th of February Google detailed 40 changes it had made to its algorithm, indexing and search results pages as part of its Search Quality Highlights series. The post contains an unprecedented amount of detail about what Google has been up to, although as ever there is plenty of scope to read between the lines, get things wrong and generally be infuriated by the fact that you’ll end up with more questions than answers by reading it. That’s where I come in. Over at searchenglineland.com Matt McGee has stated “it’s impossible to recap the entire Google blog post” but, never one to turn down a challenge, I’m going to do just that. Today I'm covering the first 10 changes, join me later for the rest!
Greenlight, Sky Poker and the world Guinness cardstacking record holder invite you to watch the live knockdown of our giant house of cards
By Greenlight | 20 February 2012 |
We’ve been working on a hugely exciting integrated digital and offline campaign for Sky Poker. Designed to compliment Sky Poker’s Play the Nation promotion (#playthenation), we've recruited the skills of two times Guinness world record holder of cardstacking, Bryan Berg, to build a British landmark, as voted for by Sky Poker’s Facebook fans.
By Krishna Rao | 10 February 2012 |
Social Media Week (#SMWLDN) London kicks-off next week from 13 – 17 February and we’re thrilled to be part of it. We’ve two hugely exciting panel sessions lined up. They’ll delve into the realms of augmented reality, the future of social and mobile shopping, payments and more. Joining the panels will be key industry leaders from Google, Kiip and Blippar and more. Lids will be lifted on trials and solutions, successes and failures too! Its free, registration's open although places are limited so you'll need to quick.
By Greenlight | 10 February 2012 |
Contrary to popular opinion, G+ does not represent a frantic attempt to develop a "social Google" but rather a natural business opportunity it couldn't avoid but pursue. The web - as a transposition of the 'real world' - has evolved towards a system of social interaction, expanding to accommodate the unavoidable need to find multiple ways of sharing experiences. As Google is at the heart of most of web users' online experience, this move looks like the natural evolution and adaptation towards a new structure. Whether or not Google+ might or might not be successful as a social network, brands should subscribe to and be part of it.