Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Gmail in Google search results: Marketers will have a data gap to plug

Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country. If rolled out permanently the former would have some drawbacks for marketers data-wise and, whilst it could be viewed as an opportunity from an email marketing perspective, that would be highly dependent on message retention. The Knowledge Graph meanwhile will benefit retailers, brands and digital marketers.

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Happy Birthday! Pancreatic Cancer Action 2 yrs old. Help fight #pancreaticcancer sign the e-petition http://t.co/hxIsA9tj @GreenlightUnite

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Facebook launches #BingoFriendzy.Watch our Gaming Roundtable http://t.co/JWzXSd2f with #Gamesys on #Search #SocialMedia #Gaming

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Greenlight added a milestone from July 22, 2012 to their timeline: Zombie Survival Horror Event

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Zed Event- Zombie dayA number of Greenlighters bravely took-off to a disused shopping mall in Reading to take part in a day of Zombie attacking!They managed to tackle the zombies and came back to work (moderately) unscathed!- No other photos to show as the zombie attacks were all in the dark! SCARY!

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Search Engines perhaps not as popular on Mobile Devices http://t.co/NSIoXYIs

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RT @BrandRepublic: Google takes aim at Apple with Siri voice search rival - http://t.co/CMuVbHdZ << Do you want a male or a female voice?

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Attribution/Buying Cycle are hot digital mkting topics.But there's a real need for mkting & mngt alignment. Read more http://t.co/kafV1HOW

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Google piloting scheme which would see search queries feature results from your Gmail account. http://t.co/9NAllLvr

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$25m investment by @Starbucks to make buying easier for customers using a #mobiledevice http://t.co/NK8b93OT

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Blog Posts

Buying Cycle – The Need for Marketing and Management Alignment

Attribution and the Buying Cycle seem to be the hot topic of the moment and are changing marketer’s approaches to online marketing. However, in the lead up to implementation, it is important to ensure you have a clear plan and in tandem, have the ability and agility to change or react to the insights a good attribution provider/tool can bring.

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Blog Posts

'iPhone 5' pulls in the searches for Consumer Electronics

Expected to launch in September with a release date sometime in October, the keyword ‘iPhone 5’ received the highest number of queries - 450,000, and accounted for 6% of the total number of searches for brown goods products in May and 21% of those made for the Phones & Accessories subsector.

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Apple and Amazon dominate online space for Brown Goods

Amazon UK was the most visible brown goods advertiser online, Apple remained the most visible website for brown goods-related searches whilst the keyword ‘iPhone 5’ received the highest number of queries, reveals Greenlight's latest report covering Brown Goods.

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Even @MarsCuriosity has its own Twitter account! Read our Twitter tips here http://t.co/lZS3mj8T

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#Olympics2012 coined as 'Twitter games'. Read our tips for help on using Twitter as part of your Social Media campaign http://t.co/lZS3mj8T

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First Google Maps and now Apple drops YouTube App http://t.co/Syn6F3R0 v / @Emmabarnett @Telegraph

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Gatwick gets a taste of Seoul as Tesco trials first interactive grocery store http://t.co/JYfhiwBX at the airport

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Apple's Fancy ecommerce could trump Facebook's http://t.co/nRLvq6Yq via @spandaslui, @zdnet

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Apple's Fancy ecommerce could trump Facebook's http://t.co/nRLvq6Yq via @spandaslui @zdnet

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Sponsor @CadburyUK say #London2012 helps Digital Marketing. Are the Olympics beneficial to brands? Read our findings http://t.co/21kjKEAC

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Team HydraTeam Hydra let their hair down after work!

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UK:Mobile advertising to account for 11% of total ad spend by 2016 http://t.co/L8dPoh0K says @eMarketer report v / @MediaTelGroup

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Google Wallet putting paid to plastic http://t.co/ubuDimhH

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Close to 9% (83m) of Facebook's 955m global users are fake http://t.co/km5OJmrI

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Good morning! Are you enjoying the @Olympics? Read our #socialmedia blog on Olympic sponsorship for #London2012 http://t.co/R3amucRA

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Digital is fast-paced @MarketingWeekEd. Our planner can really help you with #Christmas12 preparations http://t.co/vnTTNyKA

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Check out the poll on our Facebook page - Olympic sponsors

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Online conversations about @MasterOfMalt dramatically grew. See how our unique Pay Per Performance model can help you! http://t.co/EtGiO38Z

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Morning all! Good luck to #TeamGB today! Stay tuned for more Greenlight news...

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Good morning! At the Greenlight London office we are starting the day with a coffee and reading our blog http://bit.ly/wWKBib

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Social Media is key to @XeroxCorp global presence. Watch our helpful video with the biggest names in the industry http://t.co/vnTTNyKA

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Mobile device campaigns helped @CarlsbergGroup. Top tips here to aid your strategy for #Christmas12 http://t.co/GMsQnfCv

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