WELCOME TO GREENLIGHT’S MEDIA CENTRE RUN OFF OUR GOSSIP PLATFORM

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?

Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).

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Blog Posts

Google’s own social endeavours with Google+ might be more successful than most have initially speculated

Google and Facebook will both be front and centre in ‘social search’. So it won’t be enough for sites to simply be relevant. They will also need to demonstrate qualities that attract social validation and promotion.

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Webinars

Greenlight's SEO & PPC 101 Webinar

Greenlight's SEO & PPC 101 Webinar

This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the essential aspects of search marketing providing a well rounded introduction to the discipline. By the end of the webinar we're certain you will have the confidence to take control of your own search marketing programme. Delivered in two parts, the webinar is interactive and includes a Q&A session with our expert speakers Jack Adams and Paul Byrne.

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Blog Posts

Amazon’s ‘Kindle’ and RIM’s ‘Blackberry’ attracting more searches than Apple’s ‘iPhone 4s’

Over 13 million UK searches were conducted online for consumer electronics in February with Amazon’s ‘Kindle’ and Research In Motion’s ‘Blackberry’ attracting more queries than those for Apple ‘iPhone 4s’, according to Greenlight's latest independent research. Although not on the market yet, there were 450,000 searches for the term ‘iPhone 5’ compared to 368,000 for ‘iPhone 4s’.

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Blog Posts

Consumer searches for White Goods show signs of being static

UK online searches for cooking, refrigeration, and dishwasher and laundry products seem to have remained static going by Greenlight's latest quarterly research. It shows queries for white goods products totalled 1 million in February - little rise on November 2011’s 957,000 or those of August 2011 which also stood at 1 million.

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