Welcome to Greenlight's media centre run off the new GOSSIP platform
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
By Adam Bunn | 25 October 2011 |
It's accepted wisdom in SEO that rankings will fluctuate, sometimes by a little, and sometimes by a lot. There are far too many variables at play for this not to be the case, but have you ever wondered exactly how much rankings fluctuate in any given day? We have, so recently we decided to do a little test. At Greenlight we already rank check an eye popping number of keywords on a pretty regular basis, but for this test we decided to up the ante. We took 1,000 keywords and recorded the top 100 ranking sites for those keywords 10-15 times over the course of a single 24 hour period. This resulted in a record of approximately 1,000,000 URLs, and the ranking fluctuations they had experienced within the space of a single day (starting and finishing the test in the evening). 1,000 Keywords, 1,000,000 URLs, 24 Hours, This should be interesting...
By Laura Goodacre | 25 October 2011 |
“16% of all search queries that happen on Google every day have never been searched for before”, so says Google. A bit of a shocking statement, one which stokes the idea that no matter how comprehensive your AdWords accounts, you will always continue to miss vital search terms. Google followed this up with the launch of its new feature for Adwords, ‘Dynamic Search Ads,’ which would appear to be a step in the right direction towards uncovering some of these search terms.
By Adam Bunn | 20 October 2011 |
Google giveth and Google taketh away. No doubt having barely got over the excitement of multi-channel funnels in Google Analytics giving us easy data on how consumers engage with pay per click (PPC), search engine optimisation (SEO), Social, Email and Direct before finally buying, many online marketers will have read Google is about to throw a massive spanner in the works when it comes to accurate tracking of your SEO referrals.
By Greenlight | 19 October 2011 |
Earlier this month, Google announced on its official blog (adwords.blogspot.com) that the ad quality would soon be changing to give the landing page more weighting when determining the Quality Score and Ad Rank i.e. ads with landing pages Google deems to be most relevant to a respective search query, will be able to rank higher for lower cost-per-click (CPC) bids. In August, the changes were tested in Brazil, Spain, Portugal and Spanish-speaking Latin America.
By Krishna Rao | 17 October 2011 |
The UK market for online fashion is expected to be worth £4.8bn by the end of 2011, according to market analyst Mintel. However, going by the latest independent analysis of online fashion-related search data, undertaken by Greenlight, menswear has quite some ground to make up. Greenlight's latest report 'Fashion - Issue 10', reveals that of the 1.1 million fashion-related searches conducted on Google UK in July, almost 50 per cent of terms related to womenswear compared to just 16 per cent for menswear.
By Greenlight | 14 October 2011 |
The weather is a recognized contributing factor to offline and online footfall in the retail sector. Given the tactical capabilities inherent in the paid search channel and the value in justifying and planning natural search campaigns with a long-term seasonal view, a closer examination of the impact of changes in the weather on consumer activity is an important area of consideration.