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GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

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The 20 most shared articles on Facebook in 2011 http://t.co/HSqHdNss

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PC and Laptop-related searches prove most popular

This week kicked off with Cyber Monday, the online Christmas shopping surge peak, although Amazon is predicting the real peak will be next Monday, 5 December, 9pm. IMRG expects UK shoppers will spend an estimated £7.75 billion online throughout December. So when it comes to consumer online searches for cameras, camcorders, DVD players and recorders, entertainment products, PCs, laptops and TVs, which of these products will prove most popular, search-wise, in the run up to Christmas? What of online retailers – which sites will be most visible to these searches?

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Yahoo aims to strike deal by year's end http://t.co/OLKjBcXZ

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Google rolls out new Google bar http://t.co/aM778ygK

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Will Facebook's Zuckerberg be worth more than Google founders? http://t.co/W9sQUs9e @stephengrocer

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Third of UK consumers have purchased via website on mobile device-26% have done so using an apphttp://gurl.im/b6502di

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Google searchers use autocomplete most ignore Google Instant v /@MirandaM_EComm @sewatch http://t.co/lunc7YHc

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Google sees results with several types of mobile ads http://t.co/YFgMGc1l

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Google, Bing,Yahoo and other search sites have a new rival, YaCy http://t.co/8UYNThSk

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Google Product Ads

After a lengthy period of beta testing, Google has made Product Listing Ads widely available to advertisers in the UK. This new product ad format compliments the product ad extensions already available in AdWords. This new addition is likely to have a significant impact on the look, feel and dynamic of the search engine results pages (SERPs). Currently, few seem to be making use of this new functionality. However, in the run up to the festive season and beyond, advertisers in the retail space should wise up and get in on the game as quickly as they can.

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Role and Impact of Social Media

Google has long been the catalyst and evolution of search. However Google has come up against a fierce and game-changing competitor. The competition in question is not however a singular brand or company, it is a completely new marketing channel - social media. Rather than fight it, Google has embraced social media within its results pages, and for advertisers and marketers alike, it is important to fully understand the benefits and potential shortcomings of Google's "social extensions", namely Seller ratings, and Plus One.

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The Social Media Edition

The Social Media Edition

Read the Social Media Edition magazine with contributions from Greenlight's Paid Media Director - Hannah Kimuyu, Social Media Director - Anna O'Brien and SEO Director - Adam Bunn.

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Tobor Green4 new photos

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