Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Blogger posts now affecting Google Search results

Over the past few months we've seen some interesting changes to Google search making it more socially compatible. First Google launched the +1 button, which left many initially underwhelmed. However, when Google+ launched, many changed their tunes. It wasn't long before people started seeing their first set of personalized results based on what their friends had +1 and shared.

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Insurance

Insurance Sector Report, Issue 9, July 2011

A 360˚ analysis of the most important search terms, trends and benchmarking data in the insurance sector. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: home, travel and car insurance.

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Blog Posts

Is Google+ the Beginning of the End for Social Influence Services like Klout and Peer Index?

Google+ introduces some fundamental shifts in the way users engage with social media. The best part is that they are hidden under one of the smoothest and easiest to use UIs I have seen in a while. There's an established order to a mass chaos of messages (circles), topical analysis (spark) and the ability to collaborate through text and video (huddle). While these features are downright cool, they are not the heart of this post. Instead, I'd like to discuss the bigger picture - what these features really stack up to. One small, but massively inventive feature is the launch of verified authors Google+ profiles within Google SERPS.

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Entertainment Retail

Entertainment Retail Sector Report, Issue 6, July 2011

A 360˚ analysis of the most important search terms, trends and benchmarking data for entertainment retailers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: CDs, DVDs, Blu-Ray DVDs and gaming consoles & games

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Fashion Retail

Fashion Retail Sector Report, Issue 10, July 2011

A 360˚ analysis of the most important search terms, trends and benchmarking data for fashion retailers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: menswear and womenswear

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Retail Banking

Retail Banking Sector Report, Issue 9, July 2011

A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: bank accounts, credit and debit cards, mortgages and loans.

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