Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Press

Online advertising – aggressive competition for visibility between fashion retailers

London, 30 April, 2010 - A number of major fashion brands have lost visibility online -particularly in the paid advertising space, since November 2009, reveals the latest research by Greenlight, the UK's leading independent specialist search engine optimization (SEO) and pay per click (PPC) con...

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Entertainment Retail

Entertainment Retail Sector Report, Issue 2, April 2010

A 360˚ analysis of the most important search terms, trends and benchmarking data for entertainment retailers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: CDs, DVDs, Blu-Ray DVDs and gaming consoles & games

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Whitepapers

PageRank Basics: The Science bit

PageRank Basics: The Science bit

Everyone knows what PageRank is. However, most people only really have a superficial understanding of it, restricted to knowing that it’s about links and that the more quality links you have pointing to your site, the higher you will rank. When pressed on defining what ‘quality’ means within this context, and pressed to explain how Google determines it, many ‘ SEOs’ will at best draw you a diagram showing that quality links are those where the page doing the linking is linked to by other sites itself. This is great but doesn’t define ‘quality’ as a relative measure, because that’s what it is. In an attempt to summarise the fundamental mathematics of PageRank we’ve produced a short, to-the-point whitepaper that you can access below.

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Press

Sharm el Sheikh and Turkey top long and short haul holiday searches

London, 23 April, 2010 - Sharm el Sheikh and Turkey proved the two most searched for long haul and short haul destinations when UK consumers went online in February to find a holiday. This is according to the latest research by Greenlight, the UK's leading independent specialist search engine op...

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Retail Banking

Retail Banking Sector Report, Issue 5, April 2010

A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: bank accounts, credit and debit cards, mortgages and loans.

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Blog Posts

Clickthrough Data in Google Webmaster Tools

Google's update this week of its Webmaster Tools service has introduced click-through rate data for natural search keywords for the first time.

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Press

Wikipedia and CityIndex top Greenlight’s Integrated Search report for the Trading Sector

London, 14 April, 2010 - Wikipedia and CityIndex were the most visible websites to UK consumers when they went online to search for trading-related services in January 2010, reveals research by Greenlight, the UK's leading independent specialist search engine optimisation (SEO) and pay per click...

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