WELCOME TO GREENLIGHT’S MEDIA CENTRE RUN OFF OUR GOSSIP PLATFORM
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
By Greenlight | 30 October 2009 |
A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic keywords, short haul destinations and long haul destinations.
By Adam Bunn | 28 October 2009 |
As companies become more and more comfortable with search as a marketing medium, we've seen increasing numbers of ATL (above the line, or TV, radio, press, outdoor or cinema) advertising campaigns utilising a search based call to action either instead of or in addition to a web address. The attr...
By Andreas Pouros | 26 October 2009 |
Experts fighting back The current balance of power between crowds and experts hugely favours crowds, largely because the social media and networking movement of recent years has given the crowd the tools and mechanisms it needs to build efficient methods of collaboration and communication, and...
By Adam Bunn | 26 October 2009 |
First it was Microsoft, followed a day later by Google. At the end of last week both giants have signed deals with "micro blogging" phenomenon Twitter to reuse its vast repository of data for their own purposes.
The terms of the deal aren't known, but it probably represents the first time T...
By Greenlight | 21 October 2009 |
A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: bank accounts, credit and debit cards, mortgages and loans.
By Andreas Pouros | 19 October 2009 |
Since time immemorial, information has been created and propagated by experts and crowds alike, each contributing to our collective store of knowledge, and therefore human development, in their own unique ways. However, experts and crowds aren't necessarily happy bedfellows and the conflict betw...