Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Car Hire

Car Hire Sector Report, Issue 2, June 2009

A 360˚ analysis of the most important search terms, trends and benchmarking data in the car hire sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: generic terms, domestic and worldwide destinations.

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Retail Banking

Retail Banking Sector Report, Issue 2, June 2009

A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: bank accounts, credit and debit cards, mortgages and loans.

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Blog Posts

The Assisted Conversion

In many sports the role of the 'assist' has become increasingly important in the analysis of player performance. What can online marketers learn from this?

What is an assist? An assist is a contribution by a player in a ball game that helps another player score a goal. Normally an assist can be a...

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Blog Posts

Top stories June 2009

Bing Microsoft launches Bing supported by $100m advertising drive
The big news this month is that Microsoft launched its new search engine, Bing, on 28 May, its fourth new engine in five years and a replacement for last year's Live Search.

The company described it as 'specifically designed to build on...

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Hotels

Hotels Sector Report, Issue 2, June 2009

A 360˚ analysis of the most important search terms, trends and benchmarking data in the hotel sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: generic, domestic, short haul and long haul keywords.

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Blog Posts

Google updates its US ad text trademark policy

On Friday 15 May Google announced a change to its US ad text trademark policy. In effect, this new policy will allow advertisers to use trademarks in ad copy and will take effect from the 15 June.

According to Google the change will benefit both users and advertisers by reducing the number of ge...

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Flights

Flights Sector Report, Issue 2, June 2009

A 360˚analysis of the most important search terms, trends and benchmarking data for flight providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic searches, domestic destinations, short haul destinations and long haul destinations.

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