Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Holidays

Holidays Sector Report, Issue 3, July 2009

A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic keywords, short haul destinations and long haul destinations.

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Fashion Retail

Fashion Retail Sector Report, Issue 3, July 2009

A 360˚ analysis of the most important search terms, trends and benchmarking data for fashion retailers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: menswear and womenswear

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Blog Posts

Brand Update Part 2 - Could Search Behaviour Determine Rankings?

In part one of this series I discussed the TrustRank algorithm and how it, or something like it, contributes to Vince, Google's so called "brand" update that took place in the UK at the beginning of July.

I'm going to use today's blog post to examine another idea gaining traction among the SEO c...

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Webinars

SEO for BIG sites - How your greatest strength might be your biggest weakness

SEO for BIG sites - How your greatest strength might be your biggest weakness

Your biggest selling point: You offer choice and variety through your huge product range. Your biggest enemy in search: You offer choice and variety through your huge product range. Could your vast product range be hampering your SEO efforts? When it comes to being seen in natural search results variety doesn’t work in your favour. A high PageRank throughout your site is vital for page 1 search engine rankings. However the breadth of large-scale sites makes poor use of the distribution of PageRank ‘wealth’. This is what is known as PageRank dilution and is a big problem for sites that contain hundreds or thousands of product pages.

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Blog Posts

Google's "Brand" Update - Part 1

This week many webmasters have noticed the effects of a relatively large Google algorithm update. In fact, many of our clients that have a presence in the US will already be familiar with this. Rolled out in the US in January, "Vince" (so called because "Vince" is the name of the Google Engineer...

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