Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Gaming

Gaming Sector Report, Issue 1, April 2009

A 360˚analysis of the most important search terms, trends and benchmarking data in the gaming sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: casino, bingo, poker and sports betting.

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Hotels

Hotels Sector Report, Issue 1, April 2009

A 360˚ analysis of the most important search terms, trends and benchmarking data in the hotel sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: generic, domestic, short haul and long haul keywords.

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Webinars

How to build brands through search engines

How to build brands through search engines

Think search marketing is simply about clicks and conversions? Think again. Savvy brand marketers are becoming increasingly aware of the power of search engines in supporting brand strategy and recognise that search forms an integral part of the brand mix. As greater numbers of your target audience use search engines to find you, not only are they interested in making a purchase they are also researching your products, brands and company as whole, and looking for ways to engage with your brand, not necessarily with a purchase in mind. Yes, the ultimate goal of any marketing activity is of course to boost sales, but if any part of your remit is to build, protect and enhance your brand you’d be missing a trick if you left search to the acquisitions team alone. For clever and underexploited advice on how to use search engines to achieve your brand goals watch the Greenlight webinar.

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Blog Posts

Behavioural targeting

Google set about expanding its display offering in mid March of this year, launching a behavioural targeting programme that will display ads across its AdSense content network and YouTube. This also marks Google's latest attempt to expand after acquiring display outfit, DoubleClick.

Unsurprisingl...

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Blog Posts

Social proof and search marketing – winning the click

What is social proof?

Social proof is when people in ambiguous social situations have their actions guided by the assumption that other people are better informed about a situation than them.

There are countless examples of social proof in action offline:

This surrendering of personal will and the i...

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Blog Posts

Top stories April 2009

Google Google launches behavioural targeting programme

The latest development from the Google lab - a behavioural targeting programme that will display adverts across its AdSense content network and YouTube - was launched in test form on 11 March. Internet Based Advertising (IBA) allows advertisers to ...

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Flights

Flights Sector Report, Issue 1, April 2009

A 360˚analysis of the most important search terms, trends and benchmarking data for flight providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic searches, domestic destinations, short haul destinations and long haul destinations.

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