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Blog Posts

Online communities – commercially viable?




We all know the rise of the online community has been one of the most significant developments on the internet in recent years. Some have even called the phenomenon a second internet or Web 2.0.


We'd hesitate to describe it as such, because the software that enables users ...

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Blog Posts

Google scraps best practice funding - end of an era or heralding a new dawn?

With the news that Google is to scrap its best practice funding programme - worth an estimated £50m a year to EMEA agencies - it seems the halcyon days of Google agency kickbacks are well and truly over.

But is there all that much to miss?

Launched by Google in 2005, Best Practice Funding (BPF) was...

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Blog Posts

Top Search Stories – September 2008

Google Google introduces changes to Quality Score system

Earlier this month, Google announced changes to its Quality Score metric, which is used to measure the relevancy of paid search ads. As part of the new metric, ad quality will be measured when a search is actually made, replacing the current syste...

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