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Blog Posts

In search of an edge

Spend on internet marketing is growing like never before. The sector is propping up the UK advertising economy with an extra £1.3bn in the first half of this year alone, according to the IAB. Search engine marketing continues to be the online medium that is attracting marketing spend. Nearly 60 per cent of all online budgets are being committed to those most innocuous yet powerful little text ads, proving that media doesn't have to be rich to produce the great returns marketers are looking for.

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Blog Posts

Exploiting Universal Search – Part 2

This month the focus is on how to optimise your video content so that you can get the best possible visibility in Natural Search for that content. There are typically three ways a consumer will use a search engine to find your video content.

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Blog Posts

Top Search Stories - October 2007

Google's battle with Microsoft has dominated the search news headlines this month as the two tech giants vied to secure a stake in social networking site, Facebook. The tussle was won by Microsoft who parted with a cool (and somewhat over inflated) $240m for a 1.6% stake in the company. The deal will see Microsoft become the exclusive third-party ad platform partner for Facebook allowing them to sell ads internationally.

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Blog Posts

"Build it and they will come" is not a marketing strategy

Many marketers seem to think of SEO as something that you buy that ticks a box, at which point you can then move on and never think about SEO again, in the same way as you'd approach DDA compliance. Compliance is cheap - but it doesn't give you any competitive advantages and certainly doesn't give you preferential rankings.

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