Welcome to Greenlight's media centre run off the new GOSSIP platform
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
By Greenlight | 31 August 2007 |
Google began life, as did all its contemporaries, as a search engine that simply found and sorted the Internet's textual content. Now in 2007, Google's search results are augmented with search-query-dependant news, videos, images, maps, stock quotes, music album info, weather, scholarly articles, blog posts, UPS/Fed-Ex tracking numbers, and more.
By Greenlight | 29 August 2007 |
Pay per click (PPC) advertising has become a central part of the digital marketing mix and has enjoyed massive year on year growth since its inception. However, despite the global adoption of this unique and lucrative form of advertising, there are still untapped territories within the paid search offering. One such area is the content match or contextual element offered by most of the major networks (Google, Yahoo!, MSN Ask).