Welcome to Greenlight's media centre run off the new GOSSIP platform
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
By Greenlight | 31 October 2012 |
The infamous Waitrose Twitter Campaign #WaitroseReasons which asked consumers to complete the sentence “I love shopping at Waitrose because…” (with some fantastic answers!) showed how successful Twitter can be when used as a marketing tool. Here are our tips for insights into what you can do to enhance your Social Media campaigns.
By David Tillett | 30 October 2012 |
Having a well thought out Paid Media strategy, can make all the difference between having a successful online campaign and falling behind. However, to stand out from the crowd, why not think about integrating your Paid Media campaign into other channels, such as Social Media.
By Adam Bunn | 19 October 2012 |
The traditional logic around Christmas SEO goes something like SEO takes 3-6 months to take effect therefore,to be on the safe side, SEO for Christmas keywords should start in July.Today, freshness is usually the focus of at least 3 or 4 Google algorithm updates every month, which shows us just how important it is. It means that search engines are much more reactive to what we as marketers do, and as a result “slow and steady wins the race” isn’t always true anymore.
By Ben McKeown | 19 October 2012 |
The explosion of smart phones and tablet devices onto the market has meant that for businesses with an internet presence, having a mobile strategy has gone from a ‘nice to have’ feature to being an integral part of an online businesses strategy.
By Krishna Rao | 18 October 2012 |
Greenlight's latest holiday report highlights the most popular terms consumers used to search for long haul and short haul holidays on Google UK in August. It analysed which brands, retailers and review sites were the most visible in both the Natural Search and Paid Media results and therefore had the greatest share of consideration.
By Krishna Rao | 12 October 2012 |
Laterooms.com maintained its lead as the most visible site for hotel searches in August according to Greenlight's latest report. This it did by achieving a sizeable share of voice across Natural Search and Paid Media. Interestingly, its share of visibility in Paid Media almost trebled from 24% in May to 69% in August.