Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

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Implementing an "Attribution Model"? - Here are a few things to consider before you get started http://t.co/bzLhOu8S

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Blog Posts

‘Attribution Modelling’ – it’s not all about the ‘last click’

For quite some time, digital marketers have leant heavily on attributing all the credit for an online sale to the activity which generated the ‘last click’. However, research from Google shows ‘last click attribution’ relates to consumers who’ve already made the decision to purchase online. Therefore, when it comes to advertising online, marketers should be focussing their expenditure higher up in the funnel, in order to capture and influence shoppers at the research stage, thereby maximising on budgets. Enter ‘Attribution Modelling’.

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Twitter

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European online ad spend rises,Internet ad sector worth €20.9bn,Paid search remains most lucrative format http://t.co/FAnbUlhW via @_dknapp

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Social Media Olympics 'buzz' update: Adidas recovers from negative sweatshop attention.Nike remains thorn in its side http://t.co/1Dd6Ntz3

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Blog Posts

Social Olympics: Tech Sponsors Showing What it Takes

Social Olympics: Tech Sponsors Showing What it Takes

Over the last six weeks we've been studying how well the Olympics is working for the brands that sponsor it. You would think that the Olympics would be a huge buzz driver for its sponsors, however conversations over the period have shown the Olympics are no easy win for brands. Even brands that succeed in exciting consumers have to fight a seemingly uphill battle to maintain that success and keep their own Olympic torches burning.

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Twitter

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A significant 76% of people search in two or more according to our Search & Social Media 2011-2012 research http://t.co/BNu0jO4i

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The suits V the geeks - what will determine the future of Facebook and services like it? http://t.co/ujcmY8wR

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Digital marketing budgets continue to rise despite challenging economic conditions http://t.co/lHVLWOHw via @agwp @econsultancy

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Twitter

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Facebook staffing up with Apple engineers to build the Facebook phone http://t.co/1VAu0Urx

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Twitter

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#gunite end of the challenge and the winner is Brendon!in total he lifted 30 kilos more than Tom. A big thank you & congratulations to them!

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Twitter

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#gunite Tom and Brendon are about to lift 260kilos!

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Twitter

Greenlight on Twitter

#gunite end of the squats challenge: Tom lifted 220kilos but Brendon wins with 270kilos! Next and final challenge: dead lifts

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Twitter

Greenlight on Twitter

#gunite end of the squats challenge: Tom lifted 220 but Brendon wins with 270! Next and final challenge: dead lifts

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Twitter

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#gunite brendon lifting 180 kilos! http://t.co/eGUok5Jl

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Twitter

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#gunite picture of 240 kilos bar http://t.co/CcOXVCSQ

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#gunite squats: Brendon just lifted 240 and Tom is about to lift 220kilos!

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Twitter

Greenlight on Twitter

#GUnite 170 kilos now. Brendon did 160kilos. Next step: Tom goes for 180 on bench press!

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Twitter

Greenlight on Twitter

#gunite en of the bench press challenge: Tom 170kilos and Brendon 160kilos. Next step: squats. How much do you think they are going to lift?

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Greenlight on Twitter

#gunite end of the bench press challenge: Tom won with 170kilos. Next challenge: squats!

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Greenlight on Twitter

#GUnite: 1st bench press: 100kilos! Challenge officially started!

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#GUnite 160 kilos now! Brendon and Tom are still doing bench press. How much do you think they can lift?

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Twitter

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25min left until our 1st #GUnite challenge!!! The guys are warming up, stay tuned!

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Greenlight on Twitter

Yahoo's unveiled its new mobile search browser Axis http://t.co/lxRddRu9

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Tomorrow to follow our first charitable event, look for #GUnite and we'll update you! You can still sponsor us here: https://t.co/uhpIO3I6

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Facebook 'plotting ad-tracking system' http://t.co/rFpFLm5x via @Shearmans

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Google+

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Shop.org/Forrester Research - Eight in 10 retailers say search and email are the top two drivers of a company's web traffic from either a smartphone or tablet http://on.mktw.net/KBPs0K

Retailers Leveraging Tablets to Elevate Brand, Boost Sales

WASHINGTON, May 23, 2012 (BUSINESS WIRE) -- With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger shar...

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3 arguments against following the herd and including social media buttons and widgets on your site http://t.co/JiBK6kT0

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Google+

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3 arguments against following the herd and including social media buttons and widgets on your site http://bit.ly/JGymSY

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Blog Posts

3 arguments AGAINST following the herd and including social media buttons and widgets on your site

Whenever a new social network starts gaining in popularity (recently it’s been Google+ and Pinterest), there always seems to be a mad rush to add the new network’s ‘share’ button to every web page on the planet in fear of missing out on a traffic deluge. But are you really going to miss out on traffic if you don’t include these buttons or widgets on your site?

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First challenge of Greenlight's charity on Friday! More info and possibility to donate on our Facebook page! https://t.co/uhpIO3I6

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Search manipulation concerns - Google warned http://t.co/whybCYdh

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Twitter

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@OctagonAU- Chart showing Olympic Sponsor share of conversation in social media shows here - http://t.co/72Ywkgq3

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Twitter

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Hi @LizJarvisUK passed your message on to Andy. Thanks.

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Facebook IPOs tomorrow.Our global survey shows 44% would 'never' click on a sponsored Facebook Ad. Get report http://t.co/FAZwdU3j

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Google+

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Do the Olympics actually work for the brands that sponsor it? Two weeks ago we started to our ears to the ground, using our own social media framework to study conversations in the lead up to the Olympics - What's new? Adidas has witnessed a drop inconversation over the last fourteen days. What's more the major topic of conversation for Adidas is "Nike"! - http://bit.ly/IUmN6E

Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?

We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to asse

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Twitter

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Social Olympics - We're 2 wks into assessing if the Olympics are benefitting brands. See who's enjoying all the glory http://t.co/72YARQqX

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