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The Search and Social Media Survey Edition 2012

The Search and Social Media Survey Edition 2012

Read our Search and Social Media Survey Edition which focuses on the results of our 2012 survey, which asked 500 internet users for their views on Mobile, Facebook Advertising, Fan Acquisition and searching online in multiple languages.

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Yahoo files lawsuit against Facebook re: patents concerning online advertising data sharing http://t.co/lxm54ikj

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Google's Feb 40 algorithm changes - Here's Part 3 of our analysis and opinion http://t.co/XsVhPHYF covering 21-30. Part 4 coming soon!

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#BuyingCycle 92% of sales happen offline, that's what Google's trying to understand. Mobile wallet to help with insight http://t.co/kvvPvv7P

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#BuyingCycle Google+ is a layer Google has added to help share the right content with the right people -- Hang outs etc

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#BuyingCycle 50%of sales lost because users can't find what they want

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#BuyingCycle ease of navigation on a site and content are key to keeping consumers on your site for longer than the av.8 secs

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#BuyingCycle Searchers tend to convert better than users according to Google

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23% abandon shopping carts because they are forced to register.#BuyingCycle

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#BuyingCycle 51% of mobile users are more likely to buy if they have a good experience on a mobile site according to Google

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#BuyingCycle 66% of mobile browsers more likely to go to competitor site if they have bad site experience on yours less likely to return

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#BuyingCycle avr. Consumer expects a page to load in 20 seconds so speed of site is important

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#BuyingCycle 8 is the no. Of secs consumers spend on a site so it needs to deliver in order to keep them

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#BuyingCycle - a few key stats that underpin Google's ecommerce strategy http://t.co/TOAaN9C7

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#BuyingCycle - Google wallet planning on launching next year

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#BuyingCyce - 20% of searches on Google are either service of product related

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#BuyingCycle - Google commerce mission: to close loop between online & offline while delivering a rich & seamless multi-channel experience

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#BuyingCycle @tbalsara - Single vs mutiple dimension bid mngt -People don't understand it & not using it yet it drives value & conversion

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#BuyingCycle Gabriel Hughes. Multi-channel funnels offer opps to look beyond search - a single view of interactions across digital channels

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#BuyingCycle- Attribution modelling about distributing value to multiple interactions along path to conversion according to different models

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#BuyingCycle Gabriel Hughes -How to define models - Think of your marketing objectives eg role of impressions, first clicks,click assists

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#BuyingCycle - Gabriel Hughes Google Analytics premium attribut model. tool helps make this easier.Has in-built attribution modelling tools

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#BuyingCycle Google's Gabriel Hughes on attribution -Search funnel opps allow you to look at search sessions that precede conversions

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#BuyingCycle - Google's Mark Howe - In 3yrs time there will be more people connected to the web via mobile devices than traditional means

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#BuyingCycle - Google's Mark Howe - 35% of search queries on Google came via mobile. last year

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#BuyingCycle Google's Mark Howe - measurement in real time & understanding movements will change face of mkting over next 5 years and

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#BuyingCycle Google's Mark Howe - online marketing will see a boom.

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#BuyingCycle Warren Cowan CEO opening address.Aim today to help digital marketers better exploit complex buying cycle consumers are adopting

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#BuyingCycle - Arrival & welcome everyone. Here's the agenda http://t.co/6FlIITyU

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Prepping for Greenlight and Google's joint #BuyingCycle conference taking place this morning at Google offices. Starts 10am.

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Google rolls out SEO keyword referral encryption to UK http://t.co/bSlrwJPR via @Jessdaviesmk

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Hotels

Hotels Sector Report, Issue 11, January 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data in the hotel sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic, domestic, short haul and long haul keywords.

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Holidays

Holidays Sector Report, Issue 12, January 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for holiday providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic keywords, short haul destinations and long haul destinations.

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Entertainment Retail

Entertainment Retail Sector Report, Issue 8, January 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for entertainment retailers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: CDs, DVDs, gaming consoles & games and going out

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Insurance

Insurance Sector Report, Issue 11, January 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data in the insurance sector. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: home, travel and car insurance.

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Fashion Retail

Fashion Retail Sector Report, Issue 12, January 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for fashion retailers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: menswear and womenswear

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Twitter could be liable in the UK for unlawful comments you make in tweets http://t.co/rvyv38PM via @regvulture @clairemcc17

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Our part 2 analysis & thoughts on Google's 40 changes to its algorithm Feb 2012 http://t.co/Nycx7IJl (from 11-20)

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‘Faux fur coats’shortlived?Fashion infographic http://t.co/9AXBVrK2 shows Nov&Dec online searches for term stable,vanished Jan! v/@onehydra

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#playthenation-Houses of Parliament in cards.7 days & 50,247 playing cards to build-Timelapse video & knockdown here http://t.co/cIpE2ydg

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‘Faux fur coats’shortlived?Fashion infographic http://t.co/tq6Zggjf shows Nov&Dec online searches for term stable,vanished Jan! v/@onehydra

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House of Cards - Timelapse build up of Big Ben - which stood almost 8 foot tall, Houses of parliament and Victoria Tower, by Guinness cardstacking record holder, Bryan Berg. A total of 50, 247 playing cards were used for the replica construction of this British landmark, as voted for by Sky Poker Facebook fans. It reached an astounding 18 feet long and 8 feet wide, only for soccer AM presenter, Mike Rushden, to come along and with a push and a blow send the house of cards tumbling to the floor! Watch here http://bit.ly/y07iXs.

Incredible, Big Ben being built out of playing cards (time lapse)www.youtube.com

www.skypoker.com Bryan Berg worked with Sky Poker to build the Houses of Parliament out of playing cards. The online poker company asked it's Facebook fans t...

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Sky Poker's House of cards toubledown http://bit.ly/yZ2cjT

Max Rushden of Soccer AM destroys the Houses of Parliamentwww.youtube.com

www.skypoker.com Bryan Berg worked with Sky Poker to build the Houses of Parliament out of playing cards. As part of Sky Poker's Play The Nation promotion th...

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