Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Press

Home Insurance search volumes down 22 per cent

The number of internet searches for insurance products in April dropped 11 per cent on January’s volume. And despite the extreme weather, home insurance, saw the biggest dip, reveals Greenlight's latest insurance report.

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Blog Posts

Insurance search volumes down 11 per cent

There were 1.6 million insurance-related searches on Google UK in April compared to January’s 1.9 million. Over the period, travel insurance was the only sector that held steady search-wise, according to Greenlight's latest insurance sector report.

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Blog Posts

Social Olympics: Pushing Social Value Over Products

Social Olympics: Pushing Social Value Over Products

As the Olympics draw nearer, conversation about brand sponsors is picking up. The last two weeks saw around 63,000 online mentions of Olympic sponsors, compared to 54,000 the two weeks prior. The discussion points to mounting pressure on brands to make the most of their Olympic sponsorship while it lasts. This is no doubt true for our two brands in focus: Adidas and Cadbury. But the story holds a few surprises.

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Press

Entertainment searches have fallen 13% since January, with games suffering the most

The number of UK consumer online searches pertaining to entertainment in April – from Movies, Going Out, Gaming Consoles & games and Music, dropped 13 per cent on January’s level, reveals the latest entertainment-related search data from Greenlight. The Gaming consoles & games subsector, saw the sharpest fall.

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Blog Posts

Entertainment-related search volumes down 13 per cent

Greenlight's latest entertainment report reveals there were 698,064 less online searches for entertainment terms in April, a 13 per cent drop on January's level. Music saw the smallest drop however games games suffered the most.

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Hotels

Hotels Sector Report, Issue 12, May 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data in the hotels sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: generic, domestic, short haul and long haul hotel-related keywords.

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