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Events

Content from Digital Advent Calendar

Greenlight’s Digital Advent Calendar gives ten top tips to make your Search and social Media campaign successful in time for Christmas 2012.

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Twitter

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Facebook ad revenue slowdown – a mobile problem http://t.co/Hj0dgTFz - Opinion piece by @AndreasPouros, Greenlight COO

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Press

Facebook ad revenue slowdown – a mobile problem

With Facebook’s inaugural results perceived as being underwhelming, and Facebook looking to mobile to grow revenues, the challenge of how it monetises people’s usage of its network over mobile phones continues to be a primary concern for investors. In Greenlight's view, if a phone is now not part of its plans, Facebook has a mobile problem on its hands.

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Greenlight on Twitter

Heard about Greenlight's commerical framework for Social Media engagement? Read more about it here http://t.co/RprKRsBS

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Twitter

Greenlight on Twitter

The mighty hurdle - http://t.co/v9icof3b What happens when Brands meet the News and the News meets Censorship

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Blog Posts

The mighty hurdle: What happens when Brands meet the News and the News meets Censorship

The sporting event hosted in London this summer is a great example of how censorship can affect a brand's digital journey - especially when it comes to online PR. The trick is to leverage key events and news that you can naturally associate your brand with, add sources and back up your position with timely, relevant commentary. Jump through censorship hurdles by being smart with your language; allude to events, play on words - even pun - and write your marketing materials in a dignified and controlled manner.

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Twitter

Greenlight on Twitter

Social Olympics - online conversation re: Olympic sponsorship more than doubles http://t.co/lEC5EiuX over last 2 weeks to 142k conversations

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Twitter

Greenlight on Twitter

Social Olympics-3 days to go & at last Olympic sponsor Adidas makes positive strides http://t.co/lEC5EiuX on social media front.

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Twitter

Greenlight on Twitter

Facebook - treading a fine line with advertisers? http://t.co/OWIoER2X

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Blog Posts

Social Olympics: As the Games Begin, Brand Sponsors Face Their Biggest Challenge Yet

Social Olympics: As the Games Begin, Brand Sponsors Face Their Biggest Challenge Yet

Just three days to go to the London 2012 Olympics and Olympic sponsors are ramping up their activity in a last-stitch effort to make the most of their association with the Games. Online conversation about Olympic sponsorship has also gained momentum, more than doubling over the last two weeks to 142k conversations. And at last, on the social media front, Adidas seems to be making positive strides.

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Twitter

Greenlight on Twitter

Google updates link warnings http://t.co/YNl77Afi via @sengineland

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Twitter

Greenlight on Twitter

#Christmas12 final day of our #SEO AdventCalendar.Last prize a Kindle goes to Garth Elliott-Congrats! See http://t.co/UfickBNO for all tips.

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Twitter

Greenlight on Twitter

Hi @JohnCrossland, no problem. Just let us know what sector report you want & we'll email it you. Thanks .

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Twitter

Greenlight on Twitter

Thanks @JohnCrossland. Should be in your inbox in 2mins!

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Twitter

Greenlight on Twitter

Google probe: Is now the time to regulate mobile search? http://t.co/jwWZb1GV v/ @superglaze @zdnet

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Twitter

Greenlight on Twitter

Going digital helps retail & customer interaction http://t.co/HqiTuQS8. Read case study on how we helped @MasterOfMalt http://t.co/RNhfduw0

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Twitter

Greenlight on Twitter

#Christmas12 See the integrated campaign http://t.co/ZPDvuZ6J that saw @MasterOfMalt increase online revenue 540% in1yr.Kindle up for grabs!

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