Welcome to Greenlight's media centre run off the new GOSSIP platform
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
By Krishna Rao | 31 January 2012 |
Of the 1.8 million searches made online for hotels in November 2011, London emerged as the most searched for location, according to the latest report, ‘Hotels Issue 10’, from leading digital marketing agency, Greenlight. Whether these were consumers making tentative early searches for accommodation ahead of the Olympics or looking to spend Christmas in the capital remains to be seen. Paris, Amsterdam and New York proved popular cities for those UK consumers looking for hotels further afield.
Greenlight Research - Searches for holidays to Africa overtake North America and close gap with Europe
By Krishna Rao | 30 January 2012 |
Online holiday searches totalled 3.1 million at the latter end of 2011 and the African continent saw a surge of queries far exceeding those for the Caribbean, Far East or South East Asia, according to leading digital marketing agency, Greenlight’s latest report ‘Holidays Issue 11’.
By Andreas Pouros | 26 January 2012 |
With recent news that Google is more forcefully entering the social realm by integrating Google+ into its results, what about Facebook? What impact could it make in search? Research conducted by Greenlight found that 50% of Google users have clicked on a sponsored listing in Google at least once and equally, 50% of Facebook users have engaged with Facebook advertising to the same extent.
By Andreas Pouros | 24 January 2012 |
I want to break rank somewhat and present three interesting ways to display SEO data and information, methods that I’ve not seen others use out there and that are increasingly becoming standards within my own companies.
By Adam Bunn | 20 January 2012 |
What users search for can tell search engines about the strength of a brand, because the strength of a brand directly influences those searches. So here’s my prediction: next year, the confluence of user signals influencing search engines’ perception of brand strength, and everyone being on the “social media helps us build links” band wagon, will make 2012 The Year of Social Link Building.