Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Demand-Side Platforms - What they bring to digital marketers

60 seconds with Biren Kalaria, Head of Invite Media UK, Google, on Demand-side platform (DSP) technology and why online advertisers should be thinking of including this relatively new and evolving technology in their digital strategy

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Twitter

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Google adds search traffic alerts to its SEO service http://t.co/RThnWSnr via @JuanCPerezIDG

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Blog Posts

Why Google Is Looking Beyond The Last Click

Customers may make purchase choices at varying points during the search process, and therefore you need to ensure that your search advertising is effective before they have made these choices and not after. Gabriel Hughes Phd, Head of Attribution Google Northern and Central Europe, shares insights on why advertisers would do well to look beyond the last click when it comes to attribution modelling.

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Twitter

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#Apple Will Ramp Up Production Of The iPad Mini Next Month To Prepare For An October Launch! http://t.co/ODjcsnuI

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#Google displaying 7 results instead of 10. What's your take?

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RT @TechCrunch: Google Launches Octane: A New JavaScript Benchmark Based On Popular Apps And Libraries http://t.co/WYW1KQXg

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What Is The #iGrill And Why Does #MarkZuckerberg Like It So Much? http://t.co/zd98pbzt

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e-Retail sales up 17% in July 2012, the highest year-on-year growth this year http://t.co/5qquspOp via @imrgupdate

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RT @sewatch: Bing Grows Search Market Share, Google Repeats High, Yahoo Halts Slide http://t.co/X6BiP7Im

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Twitter expanding its UK office by nearly 50% as it moves to bolster sales operation in Europe. http://t.co/673hrqrJ

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Is 7 the new 10? Google testing a move away from showing the traditional 10 listings to only displaying seven http://t.co/9ur60HNX

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Now mobile phones can predict future movements http://t.co/vzey0wHu

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RT @TechCrunch: Apple's Market Cap Reaches $621B, Now The Most Valuable Public Company Of All Time http://t.co/pir3wiKZ #Apple #Business

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RT @SAI: Facebook Has Been More Than Halved http://t.co/WNvqAcfB

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m-commerce expected to account for close to 25% of overall e-commerce revenues http://t.co/QHtRsCUT via @ABIResearch

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Research: UK consumers increasingly influenced by mobile mkting & it's driving m-commerce http://t.co/1n292e4X via @etail

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Why Wall Street unfriended Facebook- comment from our COO @AndreasPouros http://t.co/RrEB11Er via @globeandmail @omarelakkad

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#Mobile and #Local join the big data movement http://t.co/YWGYkpDl

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Google introduces 13 news languages to voice search http://t.co/41LZ6ZjU

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Can #mobile save brick-and-mortar stores? http://t.co/EW0ZyN5A

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Two of our 'Greenlighters' took part in a Greenlight Unite weightlifting competition to raise money for Help the Heroes and Macmillan Cancer Support . Over £1,750 was raised for these two charities! 2 heavyweights, 1 afternoon!

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Twitter seizes more control over tweets in advertising push http://t.co/iS1lQpct

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Silenced By #Twitter, #Thunderclap Returns With A Bang On #Facebook http://t.co/BnStYgrZ

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World Cities That #Tweet the Most http://t.co/aGPCZuRC

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#Metro beefs up social strategy to ensure #socialmedia is driver for all areas of the #business http://t.co/nVyN37aU

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#Adidas wins Gold Medal for sponsorship of #TeamGB #London2012 Olympics http://t.co/tAB3DAdk

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It's #examsresults day for #Alevels. Perhaps you would like a career in digital marketing? http://t.co/D8alacvd

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Retailers teaming up to battle Google wallet http://t.co/fwDId1ua

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#Burberry solidifies brand image via weather-focused #mobile, #social efforts http://t.co/syfVkrW1

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#Pinterest introduces new #app for #Google Android Play Store and #Amazon Appstore for #Android http://t.co/w7WpSksF

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Our Facebook poll and Social Olympics research revealed that Adidas was the most visible London 2012 Olympic sponsor. http://bit.ly/SeAdNL

According to YouGov's BrandIndex, Adidas came out with a Gold Medal for its sponsorship of Team GB, leading to a spike in positive sentiment about the sports brand. http://bit.ly/MyDtpt

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#Twitter founders launch two new #Social Media websites, Medium and Branch http://t.co/om14Jt7H

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Hi @SpizikeBleek, see http://t.co/CpTVZLUN for more details. Thanks for your interest.

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Job opportunity: PPC Account Manager at Greenlight - United Kingdom #jobs http://t.co/g1HX7H7B

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SEO Account Executive http://t.co/Sb2xuG30

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Facebook Testing Service to Include More Ads in User News Feeds http://t.co/SGW0fuoB

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RT @VentureBeat: Onavo: #Mobile shoppers compare prices most on Saturdays, buy most on Sundays, Mondays http://t.co/PBK1Sk3o by @devindra

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Greenlight named in @Econsultancy latest "Paid Search Agencies Buyer's Guide" profiling the leading agencies http://t.co/ChXVsVE4 #in

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Greenlight’s Hannah Kimuyu on why two of the biggest opps within paid search are in mobile & performance display http://t.co/ChXVsVE4 #in

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Why 2 of the biggest opportunities within paid search are in mobile & performance display @http://bit.ly/PhjDhU

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Google moves to strengthen position in #travel sector + #Social Media with acquisition of Frommers http://t.co/OBeJwXVf v/ @travolution

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Who gets 'Gold' for best use of Social Media?: http://t.co/sC9DI37d

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I created group Greenlight on Linkedin.: http://t.co/ThiaIAri

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I created group Greenlight Discussions on Linkedin.: http://t.co/0nJojaNU

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Google+

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Using our own Social Media framework, we take a close look at Adidas and Cadbury to discover who gets 'Gold' for best use of Social Media http://bit.ly/SeAdNL

Social Olympics: Official Sponsors Ask

While most people had their eyes fixed on last night's Olympics closing ceremony, no doubt the official sponsors were at least partially distracted by the

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Google moves to strengthen position in travel sector & social media via acquisition of Frommer's http://t.co/OBeJwXVf v/@travolution

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Google moves to strenghten position in travel sector + Social Media with acquisition of Frommers http://t.co/OBeJwXVf v/ @travolution

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Google+ launches vanity URLs, catching up to Facebook, Twitter http://t.co/yceeEOnm

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Social Olympics:Official Sponsors Ask "Was it Worth It?" Who gets 'Gold' for best use of Social Media? More here http://t.co/E2f2ObI1

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Blog Posts

Social Olympics: Official Sponsors Ask "Was it Worth It?"

Social Olympics: Official Sponsors Ask "Was it Worth It?"

While most people had their eyes fixed on last night's Olympics closing ceremony, no doubt the official sponsors were at least partially distracted by the big question that will loom over the rest of their financial year: was it worth it? We've been using our own Social Media framework to to answer that question.

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Google updates search algorithm to demote “piracy” sites http://t.co/lQC3E10h

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Will Twitter users take flight to http://t.co/Q19zVccf? http://t.co/qs7sXouH

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Google stops promoting Google+ results in search.Google's Amit Singhal says its found “better place” for them http://t.co/resUSGc3

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Pinterest has opened its site to all, stopping invite-only policy http://t.co/UUxZfPSi

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Gmail in #Google #search results: Marketers will have a data gap to plug. http://t.co/R4RnxjJh

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Press

Gmail in search results will make site visit data tricky to track for marketers

Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. This, says Adam Bunn, Director of SEO at Greenlight, will over time, make personalised search a bigger deal, and swell the number of visits to sites that can’t be tracked to the keyword level due to logged in users appearing as “not provided” or similar in Google analytics. Marketers will need to seek out technology solutions to help plug the data void.

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