Welcome to Greenlight's media centre run off the new GOSSIP platform
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
By David Liversidge – Guest Author | 31 August 2012 |
eCommerce is big business – it’s now estimated to be worth a staggering £5 trillion a year globally. But that’s only part of the story. Sales through offline stores, branches and call centres still account for over 90% (Source: Forrester) of all retail turnover in most European markets, making traditional channels the primary sales channel for many organisations. But online research has changed consumer behaviour beyond all recognition - the “prosumer” has arrived. Google's David Liversidge, explains.
By Biren Kalaria – Guest Author | 24 August 2012 |
60 seconds with Biren Kalaria, Head of Invite Media UK, Google, on Demand-side platform (DSP) technology and why online advertisers should be thinking of including this relatively new and evolving technology in their digital strategy
By Gabriel Hughes PhD – Guest Author | 22 August 2012 |
Customers may make purchase choices at varying points during the search process, and therefore you need to ensure that your search advertising is effective before they have made these choices and not after. Gabriel Hughes Phd, Head of Attribution Google Northern and Central Europe, shares insights on why advertisers would do well to look beyond the last click when it comes to attribution modelling.
By Greenlight | 13 August 2012 |
While most people had their eyes fixed on last night's Olympics closing ceremony, no doubt the official sponsors were at least partially distracted by the big question that will loom over the rest of their financial year: was it worth it? We've been using our own Social Media framework to to answer that question.
By Adam Bunn | 10 August 2012 |
Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country. If rolled out permanently the former would have some drawbacks for marketers data-wise and, whilst it could be viewed as an opportunity from an email marketing perspective, that would be highly dependent on message retention. The Knowledge Graph meanwhile will benefit retailers, brands and digital marketers.