Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Whitepapers

The effects of weather on Internet retail sales

The effects of weather on Internet retail sales

The weather is a recognized contributing factor to offline and online footfall in the retail sector. Given the tactical capabilities inherent in the paid search channel and the value in justifying and planning natural search campaigns with a long-term seasonal view, a closer examination of the impact of changes in the weather on consumer activity is an important area of consideration.

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Entertainment Retail

Entertainment Retail Sector Report, Issue 7, October 2011

A 360˚ analysis of the most important search terms, trends and benchmarking data for entertainment retailers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: CDs, DVDs, Blu-Ray DVDs and gaming consoles & games

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Gaming

Gaming Sector Report, Issue 9, October 2011

A 360˚analysis of the most important search terms, trends and benchmarking data in the gaming sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: casino, bingo, poker and sports betting.

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Press

Search for Loans up 6% at expense of Mortgages,

UK online searches for loans saw a 6 per cent rise on January levels totalling 966,202 in July, according to the latest independent research from leading specialist search and social marketing agency, Greenlight. According to the report, ‘Retail Banking Issue 9’, those for mortgages, which in January accounted fo

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Blog Posts

Google Analytics Premium

For years we have been told Quality Score is everything to do with relevancy, a model designed to help the little guy achieve the same exposure as those with the most substantial budgets. Then, there was Android and Chrome, both open platforms designed to give developers as much freedom as needed to provide rich user experiences for the masses. Has Google decided one or two of its products should help out the bottom line a bit?

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Blog Posts

Search for Loans up 6% at expense of Mortgages

UK online searches for loans saw a 6 per cent rise on January levels totalling 966,202 in July, according to the latest independent research from leading specialist search and social marketing agency, Greenlight. According to the report, ‘Retail Banking Issue 9’, those for mortgages, which in January accounted for the lion’s share of retail banking-related searches, dropped 14 per cent. It was likewise for credit and debit card and bank account-related searches, which decreased by 7 per cent and 4 per cent, respectively.

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Blog Posts

Clients get the search (advertising) they deserve

David Ogilvy once said “clients get the advertising they deserve”. Having been COO of a search agency for over 10 years, I can tell you with some authority that Ogilvy’s quote is as true in the digital specialisms of SEO, PPC and Social Media as it is in the broader advertising discipline. In my view, there are three client prerequisites to achieving great results.

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