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Blog Posts

Social proof for digital marketers: a primer

Advertising once needed to do little more than display the product that was being promoted and essentially raise awareness of its existence. Then on the heels of the golden age of advertising, campaigns became smarter, and the most effective advertising campaigns were those that were underpinned by an acute understanding of human psychology.In light of this, taking a look at the role of the behavioural sciences and consumer psychology within the context of online marketing is valuable.

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Retail Banking

Retail Banking Sector Report, Issue 9, July 2011

A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: bank accounts, credit and debit cards, mortgages and loans.

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