WELCOME TO GREENLIGHT’S MEDIA CENTRE RUN OFF OUR GOSSIP PLATFORM
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
By Matthew Whiteway | 27 April 2011 |
The rumours of the past few weeks of a delay in the official rollout of the Search Alliance in Europe, the Middle East and Africa (EMEA), have now been confirmed, meaning Yahoo! and Microsoft's Bing will continue to operate as separate platforms for the foreseeable future, all of 2011 at least. But why the sudden change in strategy? Advertisers and Agencies were led to believe the Alliance would finally provide a credible alternative to Google, and sources had suggested the migration in the US, while not error free, was considered to be successful.
By Krishna Rao | 21 April 2011 |
Within the last seven days, online media – including news sites, blogs, forums, Twitter and Facebook, has seen an accelerated flurry of ‘noise’ around the Royal Wedding. Data compiled by leading independent search marketing specialist and technology firm Greenlight, reveals it has risen a staggering 700% on March levels. Currently, there’s an average of 9,000 posts a day on online media relating to the Royal Wedding. Internationally, those excited by it outweigh “haters” by 6:1.
By Adam Bunn | 19 April 2011 |
The big news in online gaming over the weekend is the seizure and closure by the FBI of a number of online poker sites (Full Tilt, Poker Stars and Absolute Poker). The sites are alleged to be in violation of federal laws that prohibit gambling in most US states.
By Adam Bunn | 13 April 2011 |
Part 1 of this post discussed the fact that Panda is now live in the UK, and talked about what Panda actually is. Now we get to the exciting part... which sites are the big winners and losers from the algorithm update?
By Adam Bunn | 12 April 2011 |
As of today, Google's "Panda" algorithm update (or "Farmer", as it was originally dubbed by the SEO community) is now live in the UK. This update, designed to improve Google's ability to detect and devalue "low quality content", represents a fairly big step in search engines making the kind of subjective judgements about content that have historically tended to be the preserve of human readers.