Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

"Google Instant" - Google Giveth, Google Taketh Away

So, having stuck my neck out and confidently predicted that Google's test of "streaming search" (now apparently called "Google Instant") would be a short lived one, I'm now going to concede I was wrong as Google do in fact seem to be taking the service out of limited Beta testing and taking it live for all logged in users who choose to try it.

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Press

“Google Instant” – Google giveth, Google taketh away

Google's test of "streaming search" not so short lived

Google has just announced its "streaming search" service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of SEO at leading independent search and social marketing agency Greenl...

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Other

Web Hosting Sector Report, Issue 4, September 2010

A 360˚analysis of the most important search terms, trends and benchmarking data for web hosting service providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: dedicated hosting, domain name registration, email hosting and web hosting.

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Recruitment

Recruitment Sector Report, Issue 4, September 2010

A 360˚ analysis of the most important search terms, trends and benchmarking data for recruitment agencies. This report provides an exclusive snapshot of the search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Sector report focus: generic keywords, job-specific keywords, location-specific keywords.

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Webinars

Why you aren't winning more conversions in Paid Search

Why you aren't winning more conversions in Paid Search

Consumers who choose where to buy based on price: 90% Marketers who choose what products to sell in Search based on price competitiveness: 0% Google Quality Score taking account anything to do with your competitors pricing: 0% Price competitiveness is one of the biggest reasons why you won’t win a conversion from a click. However, m ost marketers don’t use this information to decide what products to bid on and which clicks to buy. Most companies benchmark against their competitors in some way. However, this is usually limited to generalised techniques such as: Watching specific known competitors Reviewing certain product lines Checking on an ad hoc basis However, these generalisations leave many holes, leading to an information gap that result in bidding on products that are uncompetitive, and spending budget on clicks that are unlikely to convert. In this webinar we’ll show you how you can fill these data gaps, with real-time price competitive information allowing you to manage your search investment according to what’s most likely to return it. Duration: The presentation will last 30 minutes followed by a Q&A session. We will also be presenting our research findings that will be of interest to anyone with a BIG site.

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Press

New ASA regulations - a boon to victims of Google’s change in trademark stance

The Advertising Standards Authority (ASA) has announced it is extending its powers to cover all online marketing and advertising from March 1st 2011. Under the new regulations, the UK's independent watchdog, committed to maintaining high standards in advertising for the benefit of consumers, adv...

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Blog Posts

New ASA regulations - a boon to victims of Google’s change in trademark stance

The Advertising Standards Authority (ASA) has announced it is extending its powers to cover all online marketing and advertising from March 1st 2011. Depending on how it is implemented, the ASA's involvement may be welcomed by advertisers given Google's recent trademark stance change allowing many more advertisers to use brand and trademarked terms in ad copy.

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