Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Buying Google and Yahoo search terms BP’s best bet to protect its brand under current circumstances

BP buying up keywords in the "big three" search engines could be viewed by some as a PR masterstroke, whilst others will feel it is just a desperate attempt to stop the public from finding out the true damage of the disaster.

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Press

Buying Google and Yahoo search terms BP’s best bet to protect its brand under current circumstances

London, 10 June, 2010 - BP has purchased Google and Yahoo search terms in order to influence consumers' views on the oil spill in the Gulf of Mexico. It is clearly trying to protect its brand image following the catastrophe of the oil spill in the Gulf of Mexico, turning to paid search in an att...

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Blog Posts

Facebook and Google

Research out today shows that in May, for the first month ever, social networks received more visits than search engines in the UK. According to Hitwise , social networks accounted for 11.88% of UK Internet visits compared to 11.33% for search engines. The report goes on to point out that whilst Facebook is the most visited social media site in the UK - ahead of YouTube and Twitter, it does not dominate the social networking space to the same extent Google does the search market.

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Press

Budget, Thrifty, Avis and SunCar muscle in on competitor visibility online

London, 7 June, 2010 - UK consumers made 1.4 million car hire-related searches online in April, a slight decrease since March, reveals the latest research from Greenlight, the UK's leading independent specialist search engine optimization (SEO) and pay per click (PPC) consulting firm. According ...

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Other

Web Hosting Sector Report, Issue 3, June 2010

A 360˚analysis of the most important search terms, trends and benchmarking data for web hosting service providers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: dedicated hosting, domain name registration, email hosting and web hosting.

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Recruitment

Recruitment Sector Report, Issue 3, June 2010

A 360˚ analysis of the most important search terms, trends and benchmarking data for recruitment agencies. This report provides an exclusive snapshot of the search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Sector report focus: generic keywords, job-specific keywords, location-specific keywords.

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Webinars

SEO Tracking: Tools, tips and tricks

SEO Tracking: Tools, tips and tricks

We’re often told that online marketing is the most trackable form of advertising but how do you track so-called natural search traffic if, by definition, it has no tracking tags? Greenlight’s Head of SEO, Adam Bunn and SEO Account Director, Chris Bland explore the many tools, tricks and tips as well as pitfalls in tracking that elusive SEO traffic. Prepared for SEO Managers, Marketing Managers and Online Marketing Professionals this webinar will cover some best practice guidelines to ensure you are monitoring your SEO in the most effective way.

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