Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Entertainment Retail

Entertainment Retail Sector Report, Issue 1, January 2010

A 360˚ analysis of the most important search terms, trends and benchmarking data for entertainment retailers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: CDs, DVDs, Blu-Ray DVDs and gaming consoles & games

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Retail Banking

Retail Banking Sector Report, Issue 4, January 2010

A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: bank accounts, credit and debit cards, mortgages and loans.

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Blog Posts

4% of websites have page load speeds detrimental to their search marketing efforts

In a sample study of 100 of the UK's most popular websites, Greenlight determined that 4% of them had page load speeds slower than the acceptable threshold set by Google, beyond which the advertiser may see increased click costs.

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Whitepapers

A Guide to Social Media Jargon: Breaking the social media code

A Guide to Social Media Jargon: Breaking the social media code

For executives who are newly exploring social media, one of the greatest barriers to entry is simply digesting the colloquialisms that this form of media has so openly embraced. New users to a social media site are promptly presented with a myriad of unfamiliar phrases or baffled by a series of recognizable words that have been repurposed and redefined. Some will explore the new network until they become confident in this next generation lingo. Many will abandon the site because it is confusing or overly complicated. As a result, a social network may lose a potential advocate all over some silly words.

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Blog Posts

How search engine market shares look around the world featuring Bing, Yahoo and Baidu and others

How search engine market shares look around the world featuring Bing, Yahoo and Baidu and others.

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Blog Posts

Google’s quitting China spells loss of advertising dollars and greater dependency on foreign operators

Google has indicated it may cease to operate in China following a cyber attack aimed at gathering information on human rights activists. If Google quits China, then it leaves MS yahoo and Baidu as the primary sources for accessing the Chinese searching audience.

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