Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Experts Vs Crowds

Since time immemorial, information has been created and propagated by experts and crowds alike, each contributing to our collective store of knowledge, and therefore human development, in their own unique ways. However, experts and crowds aren't necessarily happy bedfellows and the conflict betw...

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Press

ASOS and Marisota top Greenlight’s integrated search report for the fashion retail sector

London, 19 October, 2009 - Greenlight, the UK's leading independent search marketing agency has released its first quarterly integrated research for the fashion retail sector. Each report consists of paid search as well as natural search analysis, to offer a fully integrated analysis. The report...

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Insurance

Insurance Sector Report, Issue 3, October2009

A 360˚ analysis of the most important search terms, trends and benchmarking data in the insurance sector. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: home, travel and car insurance.

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Webinars

Market share benchmarks in Google Search - Fashion retail sector, Q2 2009

Market share benchmarks in Google Search - Fashion retail sector, Q2 2009

Benchmark your Google search visibility against the likes of ASOS, Debenhams, New Look, Oli, Matalan, Next and many more in this exclusive webinar. We’ll provide a full analysis of the 7.5 million fashion-related searches made in Google during the last quarter and uncover the Top 60 fashion retail websites. Attend this webinar to learn: Total search engine audience size for fashion retail. Which keywords consumers are searching for most. Which websites appear on page 1 of Google most frequently. How to improve your website's search engine performance.

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Webinars

Market share benchmarks in Google Search - Insurance sector, Q2 2009

Market share benchmarks in Google Search - Insurance sector, Q2 2009

Benchmark your Google search visibility against the likes of Direct Line, Aviva, GoCompare, Churchill, Swinton and many more in this exclusive webinar. We’ll provide a full analysis of the 8.7 million insurance-related searches made in Google during the last quarter and uncover the Top 60 insurance websites. Attend this webinar to learn: Total search engine audience size for insurance products (car, home, travel). Which keywords consumers are searching for most. Which websites appear on page 1 of Google most frequently. How to improve your website's search engine performance.

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Blog Posts

Online ad spend has finally overtaken TV - It was bound to happen

This week saw widespread news coverage of the IAB Online Adspend Study, which found that spending on online advertising has finally overtaken TV adspend. It's not surprising given the current economic climate. It's certainly in keeping with the trend we have observed in work...

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White Goods

White Goods Sector Report, Issue 4, October 2009

A 360˚ analysis of the most important search terms, trends and benchmarking data in the white goods sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: dishwasher and laundry products, cooking products and refrigeration products.

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