Welcome to Greenlight's media centre run off the new GOSSIP platform
GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.
By Andreas Pouros | 03 September 2008 |
We all know the rise of the online community has been one of the most significant developments on the internet in recent years. Some have even called the phenomenon a second internet or Web 2.0.
We'd hesitate to describe it as such, because the software that enables users ...
By Hannah Kimuyu | 03 September 2008 |
With the news that Google is to scrap its best practice funding programme - worth an estimated £50m a year to EMEA agencies - it seems the halcyon days of Google agency kickbacks are well and truly over.
But is there all that much to miss?
Launched by Google in 2005, Best Practice Funding (BPF) was...
By Greenlight | 03 September 2008 |
Google introduces changes to Quality Score system
Earlier this month, Google announced changes to its Quality Score metric, which is used to measure the relevancy of paid search ads. As part of the new metric, ad quality will be measured when a search is actually made, replacing the current syste...