Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Top Search Stories – June 2008

Brands react to Google's Trademark bidding. Google's decision to allow UK and Ireland advertisers to bid on their competitor's trademarks from May 5th has led to a number of major brands considering 'gentleman's agreements' not to bid on each others brand names. It is believed that rival compa...

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Blog Posts

Search Marketing for the Gaming Industry – Top 10 Considerations (Part 1 of 2)

Gaming is one of the hardest industries to find Search Marketing success within, but if you can get it right the rewards are enormous. My top 10 considerations can be found below - good luck!

1.The 'gaming industry' is not one industry 2.The big search terms are very big search terms 3. Limit...

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Blog Posts

Parasitic paid search – Part 1

Up and down the country in marketing departments far and wide, people are summarily passing judgement on keywords and executing them from campaigns because they don't cost in, do the numbers, make the results, and get the returns.

But not many marketers have the time to ask why. The naive math of...

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Webinars

Brand Wars - Are your brands for sale?

Brand Wars - Are your brands for sale?

On May 5th 2008, Google changed the rules and began allowing your competitors to bid on your trademarked terms in the UK and Ireland. From being the most reliable and cheapest traffic available to you, brand-based bidding has now been dramatically opened up to the same market forces as the rest of your paid search activity. Our Brand Wars webinar will examine how marketers have reacted so far to the policy change, what impact brand bidding is already having on paid search and tackle head on, how to ensure that brand-based paid search continues to be the cheapest and most readily-converting traffic you receive. We’ll be joined by client marketers and technology focused legal experts, for a lively and objective debate. The panel will be chaired by our own paid search veterans and promises to bring you up to speed on this crucial change to the paid search landscape.

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