Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Searching for hearts and minds

At a time when budgets are being hastily trimmed in areas that have supported the branding effort, interest in cost-effective mediums like search is gaining momentum. More specifically, businesses are interested in how search can be used to drive the branding process and preserve brand equi...

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Blog Posts

Watching is down. Searching and socialising are on the up.

Audiences are on the move and marketers need to shift their focus to follow them if they want to continue growing or retaining their market share.

According to recent findings by the European Interactive Advertising Association (EIAA), the internet is rivalling TV and outstripping print and outdo...

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Blog Posts

Top stories Dec 2008

Yahoo Yahoo! cuts search agency commission
by Hannah Kimuyu

The news Yahoo! will reduce the levels of UK paid search commission it gives to agencies as of 1 January 2009 begs the question: is the search engine simply responding to Google's removal of Best Practice Funding (BPF)?

While Google is remov...

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Webinars

Farewell Best Practice Funding - End of an era or heralding a new dawn?

Farewell Best Practice Funding - End of an era or heralding a new dawn?

For some time now Google has made clear its plans to end Best Practice Funding (BPF). The scheme is worth an estimated £50m a year to EMEA agencies. Launched by Google in 2005, BPF gives agencies a percentage kickback of their media spend on paid search advertising. BPF was introduced to drive growth and innovation within the search space by providing agencies with the funding for skills and technology. As the cut-off date (December 31st) draws ever closer, search agencies and advertisers have to face up to life after BPF. In Greenlight's webinar Hannah Kimuyu highlights the pros and cons of the policy change, addressing key concerns like what to do if your agency uses BPF to discount your fees and whether or not to put your search business out to tender.

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