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Buying Google and Yahoo search terms BP’s best bet to protect its brand under current circumstances

BP buying up keywords in the "big three" search engines could be viewed by some as a PR masterstroke, whilst others will feel it is just a desperate attempt to stop the public from finding out the true damage of the disaster.

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Press

Buying Google and Yahoo search terms BP’s best bet to protect its brand under current circumstances

London, 10 June, 2010 - BP has purchased Google and Yahoo search terms in order to influence consumers' views on the oil spill in the Gulf of Mexico. It is clearly trying to protect its brand image following the catastrophe of the oil spill in the Gulf of Mexico, turning to paid search in an att...

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