Video

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Video is the channel brands need to focus on in 2016

Video is the channel brands need to focus on in 2016

The time spent on mobile devices is growing at breakneck speeds and it’s not set to slow down any time soon. We already spend on average more than 2 hours and 20 minutes per day on our mobiles, easily surpassing the time spent on desktops or laptops. Add to this the development of 4G technology - which brings more power, more data and more coverage to users, this has naturally led to greater accessibility to the content we love in an instant. But it’s not just any type of content that has seen this spike; the surge applies specifically to one channel in particular - video. Today, it makes up the fastest-growing segment within the mobile category in terms of data traffic and consumption.

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Blog Posts

Online video is on the rise so when it comes to content, is format king?

Assume we’re five years into the future, do you think you’d be reading or watching this content piece?

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Blog Posts

Going BITESIZE

Brevity is now King ..The 140-character limit is what makes Twitter tick so well...but the newest trend is perhaps more unexpected, as brevity is now reaching much further than textual content. The 6 second video format of Vine and 15 seconds of Instagram's, are presenting new challenges and opportunities for marketers.

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Blog Posts

Social Olympics: Official Sponsors Ask "Was it Worth It?"

Social Olympics: Official Sponsors Ask "Was it Worth It?"

While most people had their eyes fixed on last night's Olympics closing ceremony, no doubt the official sponsors were at least partially distracted by the big question that will loom over the rest of their financial year: was it worth it? We've been using our own Social Media framework to to answer that question.

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