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Instagram Video – Integration with Facebook the key differentiator between it and Twitter’s Vine in terms of audience and content

It's official. Facebook which acquired Instagram last year for more than US$700 million (GBP £450 million), is adding video clips to the photo-sharing app, which has more than 130 million people actively using it every month.

Users will be able to make clips of between 3 -15 seconds  - 9 sec...

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Blog Posts

Facebook clickable hashtags – A Twitter Teaser or Investor pleaser?

Finally, three months after rumours first surfaced, the social networking site has officially announced it will be introducing clickable hashtags. Question is, why and moreover, does the nature of the network allow hashtags to facilitate organic viral explosions like Twitter?

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Christmas shoppers are expected to spend a total of £86bn this year

Advent Calendar from Greenlight provides digital marketers with tips to make Search and Social Media campaigns successful in time for Christmas 2012. With online sales in 2012 predicted to account for 10.6% of the total retail spend, retailers need to ensure their sites are optimised and offer a good experience.

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Press

UK: Online sales expected to account for 10.6% of total retail spend

Christmas shoppers are expected to spend a total of £86bn this year, according to a report* just published. With online sales predicted to account for 10.6% of the total retail spend, retailers need to ensure their sites are optimised and offer a good experience.

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Top 10 Twitter Tips

The infamous Waitrose Twitter Campaign #WaitroseReasons which asked consumers to complete the sentence “I love shopping at Waitrose because…” (with some fantastic answers!) showed how successful Twitter can be when used as a marketing tool. Here are our tips for insights into what you can do to enhance your Social Media campaigns.

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Press

Greenlight rolls out Pay for Performance Social Media model

Greenlight rolls out Pay for Performance Social Media model

Greenlight, has today announced it is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results. Greenlight has the distinction of being the first and only major agency to do so.

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Blog Posts

Social Olympics: Official Sponsors Ask "Was it Worth It?"

Social Olympics: Official Sponsors Ask "Was it Worth It?"

While most people had their eyes fixed on last night's Olympics closing ceremony, no doubt the official sponsors were at least partially distracted by the big question that will loom over the rest of their financial year: was it worth it? We've been using our own Social Media framework to to answer that question.

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