Tools and Technology
By Christina Tsiripidou | 14 January 2013 |
Google has announced its shopping space, Google Shopping, will, for merchants, shift to a paid model of Product Listing Ads (PLAs). This will be rolled out in countries where PLAs are currently live including the UK. Migration will commence 13 February 2013 and completed by Q2 2013. Come July, the results will be only in the format of paid PLAs and the previous natural shopping results will no longer appear.
By Greenlight | 23 November 2012 |
Google recently launched a new beta ‘Remarketing in Search’, that could have a substantial impact on the way we traditionally use remarketing. It aims to take the benefits of remarketing and leverage them within the search engine results pages (SERPs).
By Krishna Rao | 21 November 2012 |
Greenlight has been awarded a brief to define a digital strategy and implement integrated paid media and search campaigns for LV=’s life and pensions business, to continue its investment and further its growth via digital channels.
By Krishna Rao | 11 September 2012 |
Greenlight, has today announced it is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results. Greenlight has the distinction of being the first and only major agency to do so.
By Krishna Rao | 24 August 2012 |
A combination of the availability of technology, data and liquidity of inventory via exchanges has meant that the process of buying digital advertising has been completely democratised. Anyone with the will to buy their own display, mobile and video can do it today.
By Biren Kalaria – Guest Author | 24 August 2012 |
60 seconds with Biren Kalaria, Head of Invite Media UK, Google, on Demand-side platform (DSP) technology and why online advertisers should be thinking of including this relatively new and evolving technology in their digital strategy
By Krishna Rao | 22 August 2012 |
In recent years, Google has invested heavily in building attribution functionality for search across our platforms, most recently launching the Attribution Modelling tool for Google Analytics Premium. This focus on attribution might seem odd given Google’s traditional strength in direct performance marketing. So why has Google done it?