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The spotlight on export: a Google perspective

The spotlight on export: a Google perspective

The Internet has disrupted international business by removing boundaries and advancing opportunities to reach new customers. The OC&C Global Retail e-mpire Report estimates that cross-border online trade for 6 of the biggest eCommerce markets (UK, US, Germany, the Nordics, the Netherlands, and France) will grow from $25B in 2013 to $130B in 2020. This indicates that there is a large opportunity for companies to drive growth through export.

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Blog Posts

Mobile: the barrier to a contactless society

Mobile: the barrier to a contactless society

With contactless card payments accounting for more than £2.3bn of spending in 2014, the launch of Apple Pay is a long awaited step as contactless payments go mobile.

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Blog Posts

Don’t believe the hype! The technologies marketers are looking to invest in (and avoid!)

Don’t believe the hype! The technologies marketers are looking to invest in (and avoid!)

There’s something that’s becoming increasingly important in today’s day in age. We are living in a technology age, and the pace at which things are moving is incredible. It really is a fantastic time for marketers, and one that should be wholly embraced. That being said, it doesn’t mean that every ‘new thing’ should be invested in, as more often than not, there is usually more hype around the product or service than there is credible evidence that it is worthwhile within the market.

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Magazine

The Mobile Consumer: What you need to know

The Mobile Consumer: What you need to know

Understand the importance of the mobile consumer and the techniques and strategies you can employ to understand them, target them and maximise the value of your ideas and budgets.

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Magazine

Wearable Technology: What you need to know

Wearable Technology: What you need to know

Wearable technology is not new. As far back as 1810, Breguet made something called a 'pocket watch' for Caroline Murat, the Queen of Naples. In the last few years, however, we have observed a solid change of pace, largely as a result of a maturing Internet, the miniaturisation of technology that has made smart devices a feasible size to wear and firms like Google leading from the front.

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Blog Posts

Greenlight co-hosts Glass event with Google

Greenlight co-hosts Glass event with Google

On Thursday 4th September, Greenlight and Google hosted an exclusive event in London for clients, showcasing Google's latest technology, Glass.

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Blog Posts

Music Magpie and others: Spammy links lose sites' brand ranks

Here it is. Another dose of Greenlight's weekly Blog Watch - the stuff that's got our eyes caught! If you’re not on the floor in a crumpled heap of knowledge after these then you didn’t read carefully enough!

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