Social Media Optimisation

Press

Greenlight appoints new CFO on the back of 29 per cent rise in income

Greenlight, has appointed former BBC Studios and Post Productions’ commercial and Finance Director, Warren Newbert, as chief financial officer (CFO). The appointment closely follows significant successes recorded by Greenlight in 2011/12, in which its year-on-year income has seen a significant 29 per cent growth to reach almost £9 million as the agency’s operations grow in scale and complexity.

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Press

Greenlight rolls out Pay for Performance Social Media model

Greenlight rolls out Pay for Performance Social Media model

Greenlight, has today announced it is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results. Greenlight has the distinction of being the first and only major agency to do so.

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Blog Posts

Gmail in Google search results: Marketers will have a data gap to plug

Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country. If rolled out permanently the former would have some drawbacks for marketers data-wise and, whilst it could be viewed as an opportunity from an email marketing perspective, that would be highly dependent on message retention. The Knowledge Graph meanwhile will benefit retailers, brands and digital marketers.

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Blog Posts

'iPhone 5' pulls in the searches for Consumer Electronics

Expected to launch in September with a release date sometime in October, the keyword ‘iPhone 5’ received the highest number of queries - 450,000, and accounted for 6% of the total number of searches for brown goods products in May and 21% of those made for the Phones & Accessories subsector.

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Press

Greenlight unveils Digital Advent Calendar to get marketers ready for Christmas

Greenlight, has unveiled an interactive Digital Advent Calendar loaded with insightful tips, in a drive to give digital marketers and brands a head start with their Christmas 2012 strategy.

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Press

Christmas comes early for Digital Marketers

Greenlight has lined up a panel of representatives from the biggest names in the Search and Social Media space (Facebook, YouTube, Google+, Kred, Sysomos, Criteo, Hydra), to provide critical insight to retailers on why they should be planning Christmas campaigns around their Search and Social media platforms.

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Blog Posts

Greenlight lines up biggest names in the Search and Social Space for Christmas Conference

Christmas comes early for digital marketers as Greenlight hosts its Christmas Conference tomorrow, Thursday 5 July, in central London. Lined up is a panel of representatives from the biggest names in the Search and Social Media space - Facebook, YouTube, Google+, Kred, Marketwire (Sysomos), Criteo and Hydra.

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