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Facebook announces four new mobile ad formats

Facebook announces four new mobile ad formats

A new online platform to help agencies and brands make the most of creative ads for mobile devices. The new tool is designed to allow advertising creatives the ability to review and test different mobile formats on both Facebook and Instagram. The creative hub benefits small to mid-sized agencies and brands, removing any dependencies on outsourcing designers and creatives as well as cutting down on waiting times and costs.

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The Twitter recommendations tab: a stark reminder of the importance of personalisation

The Twitter recommendations tab: a stark reminder of the importance of personalisation

In an effort to retain its market share, Twitter has been going through a significant amount of change in the past month. Rumours have been circulating around Twitter potentially increasing its strict word limit for some time, and it was recently confirmed that images will no longer impact the 140 character limit. Clearly demonstrating the company’s desires to innovate.

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Get your Pinterest strategy on point

Get your Pinterest strategy on point

While we’ve seen Instagram catapult to be the darling of social media in recent years, it can easily be argued that Pinterest offers a similar value offering to brands and users alike. Whereas the user base is incomparable (Pinterest’s 100 million active users are dwarfed by Instagram’s 400 million), Pinterest has been lauded for its strong influence during the brand discovery and consideration phase of the buying cycle – and now that ads are being introduced, it’s time for marketers to pay more attention to the platform. The move to introduce advertising to Pinterest was natural given that pins which have been engaged with by a user are two to four times more likely to end with a purchase.

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Instagram reigns supreme for #LFW2016 mentions

Instagram reigns supreme for #LFW2016 mentions

Greenlight has been tracking social media mentions in the month leading up to London Fashion Week 2016, comparing it with the same period in 2015. Key findings include that Instagram will be more popular than Twitter in London Fashion Week 2016 and that Twitter is “so last season” as mentions on this social media channel plummet.

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Retailers face biggest fight yet for online dominance in 2016

Retailers face biggest fight yet for online dominance in 2016

With over 1.4 billion users worldwide, Facebook is the world’s leading social network, but could it become the largest social shopping portal too? In 2016, we could be about to find out. In the past few months, Facebook has made its intentions clear to dominate social shopping with the introduction of immersive ‘Canvas’ product adverts and a Shopping feed, as well as a partnership with eCommerce start-up Shopify. Furthermore, investments in Instagram, Oculus Rift and WhatsApp could deliver a ‘Zucker punch’ to retailers as the social network firmly engrains itself into the online experience.

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