Social Media Advertising
By Greenlight | 17 January 2017 |
Affiliate marketing has been around for a long time now – and it’s rare that a new affiliate will emerge that breaks into the circle with great significance. With the emergence and understanding of the power of the influencer model has come a variety of new technology providers which are enabling brands to share their product lines through buyer’s social media networks and then rewarding them for sharing what they’ve bought.
By Alan Ngo | 19 July 2016 |
A new online platform to help agencies and brands make the most of creative ads for mobile devices. The new tool is designed to allow advertising creatives the ability to review and test different mobile formats on both Facebook and Instagram. The creative hub benefits small to mid-sized agencies and brands, removing any dependencies on outsourcing designers and creatives as well as cutting down on waiting times and costs.
By Hannah Kimuyu | 10 June 2016 |
In an effort to retain its market share, Twitter has been going through a significant amount of change in the past month. Rumours have been circulating around Twitter potentially increasing its strict word limit for some time, and it was recently confirmed that images will no longer impact the 140 character limit. Clearly demonstrating the company’s desires to innovate.
By Katrina Makins | 12 May 2016 |
While we’ve seen Instagram catapult to be the darling of social media in recent years, it can easily be argued that Pinterest offers a similar value offering to brands and users alike. Whereas the user base is incomparable (Pinterest’s 100 million active users are dwarfed by Instagram’s 400 million), Pinterest has been lauded for its strong influence during the brand discovery and consideration phase of the buying cycle – and now that ads are being introduced, it’s time for marketers to pay more attention to the platform. The move to introduce advertising to Pinterest was natural given that pins which have been engaged with by a user are two to four times more likely to end with a purchase.
By Greenlight | 02 March 2016 |
Greenlight has been tracking social media mentions in the month leading up to London Fashion Week 2016, comparing it with the same period in 2015. Key findings include that Instagram will be more popular than Twitter in London Fashion Week 2016 and that Twitter is “so last season” as mentions on this social media channel plummet.