By Katrina Makins | 12 May 2016 |
While we’ve seen Instagram catapult to be the darling of social media in recent years, it can easily be argued that Pinterest offers a similar value offering to brands and users alike. Whereas the user base is incomparable (Pinterest’s 100 million active users are dwarfed by Instagram’s 400 million), Pinterest has been lauded for its strong influence during the brand discovery and consideration phase of the buying cycle – and now that ads are being introduced, it’s time for marketers to pay more attention to the platform. The move to introduce advertising to Pinterest was natural given that pins which have been engaged with by a user are two to four times more likely to end with a purchase.
By Hannah Kimuyu | 18 April 2016 |
With so many social media platforms to choose from, Instagram has become one of the go to platforms, with over 400,000 million monthly active users. In five years, Instagram has powered to social media success quite simply because it offers a fantastic user experience. Consumers love it because it feels real, it’s beautifully simple and a rich and creative way to tell stories. The social media site is also a powerful ally for advertisers, offering them the opportunity to reach a new audience and build a community, raising awareness and even shifting perceptions. However will the news that Instagram will start personalising our feeds through a new algorithm impact this?
By Andreas Pouros | 11 April 2016 |
Twitter recently celebrated its 10th anniversary – that might not sound that old to you and I, but in marketing and technology terms, reaching ten is momentous. Looking back over those ten years, many social and technology innovations have come and gone, take BlackBerry or Google Glass as just a couple of examples. However, as Twitter reaches this milestone, many are questioning the social network’s relevancy today and, most importantly, its future.
By Greenlight | 24 March 2016 |
The Great British Fake Off: Research by Greenlight Digital suggests that 55% of Twitter accounts following FTSE 100 companies may be ‘fake or inactive’, as Twitter reaches 10th birthday
By Greenlight | 02 March 2016 |
Finding the perfect Valentine’s Day gift is the ultimate challenge for many, but Greenlight has conducted research discovering that finding a present for a loved one may not be as hard as we think, with over 41% of Instagram users admitting to dropping #InstaHints about what we want to receive this year.
By Greenlight | 02 March 2016 |
Greenlight has been tracking social media mentions in the month leading up to London Fashion Week 2016, comparing it with the same period in 2015. Key findings include that Instagram will be more popular than Twitter in London Fashion Week 2016 and that Twitter is “so last season” as mentions on this social media channel plummet.
By Greenlight | 22 January 2016 |
One in four Brits are planning to reduce their use of social media and digital devices, according to research commissioned by digital marketing agency Greenlight. With the average Brit now spending almost three hours online every day, according to the Internet Advertising Bureau, Greenlight commissioned the study to assess how consumer use of social media and digital devices, such as smartphones and tablet PCs, is likely to change in the future.