By Greenlight | 18 May 2015 |
Apple has posted a help document confirming the existence of their web crawler, Applebot, which is primarily used for Siri and Spotlight suggestions. The new crawler and acquisition of search analytics firm Topsy in 2013 is just some of the evidence that suggests Apple's intentions to expand its Spotlight web search.
By Adam Bunn | 13 May 2015 |
It’s time to talk about an interesting SEO and content issue I’m seeing more and more. Companies are obviously latching on to the need to have a blog and populate it – prolifically. Setting aside whether this is a good idea at all, let’s look at the impact this is having. In my experience, blogs are often run by people whose remit is to go forth and write stuff, which they certainly do with great gusto, and crucially they often tag things with equal abandon. They put no thought towards what this is doing to their site structure – and why would they?
By Matt Hayford | 12 May 2015 |
ECommerce is big business throughout much of the world and it’s still growing across the majority of markets, so it’s even more important to make sure your website is properly set up to get the traffic you deserve.
By Greenlight | 08 May 2015 |
As SEO evolves and enables businesses to successfully target and connect with the right audience, so does the way in which we devise our SEO campaigns. While we recognise it’s vital that businesses put a strong focus on getting their SEO right, we like to think that there’s not a one-size-fits-all method. We recently undertook an award-nominated project with Dixons Carphone, owners of Currys, to promote sales & brand awareness for small kitchen appliances (SKA) through SEO optimisation in just nine months.
By Haydn Squibb | 17 March 2015 |
It’s not often you hear of someone that doesn’t have a mobile phone, and it’s not surprising to hear on average in the UK that we spend up to EIGHT hours a day on media devices. That means some of us spend less time sleeping than we do on our tech!
By Cem Ernaz | 26 February 2015 |
Not a week goes by without an SEO “expert” casting doubt on the future of links and link building. Some go as far as to claim that link building and links are dead/dying. Recently, John Mueller of Google ventured into the link punditry territory. His comments on link building “doing more harm than good” were partly taken out of context causing a stir in the SEO community. The whole debacle illustrates the confused state of the SEO industry. Are links still potent ranking factors? Will they continue to be?
By Greenlight | 22 December 2014 |
As the New Year approaches, we deep dive into the key trends we believe will be shaping your SEO, Paid Media, Social Media and Ecommerce strategies in 2015.