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2015: How did we do?

2015: How did we do?

One of the luxuries of making SEO predictions is it’s often hard to be proved wrong (the flip side is, of course, that even when you’re right, you can’t conclusively prove that either!). That’s certainly the case with our headline prediction last year, where we essentially said usability would become an important direct ranking factor.

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Magazine

Greenlight Magazine: Predictions 2016

Greenlight Magazine: Predictions 2016

As 2015 comes to a close, we look at the trends and strategies which we believe will shape digital marketing in 2016 across SEO, Social Media, Paid Media, Mobile and Content Marketing.

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Blog Posts

The future of the "L" Word in SEO part 2: Content marketing, link earning and links

The future of the "L" Word in SEO part 2: Content marketing, link earning and links

Back in February, in light of John Mueller’s not-so-positive commentary on link building, I wrote that links and link building are not dead! Of course, the old SEO witchcraft that some still practice today has to end. However, I did insist that content-driven link earning is the way to go for a future-proof SEO strategy. We are approaching the last month of 2015 and a few recent opinion pieces from reputable SEO publications suggest that some of the shine of content marketing for SEO may have worn off. Let’s revisit the subject by delving into one of the core articles.

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Blog Posts

Greenlight picks up the Best SEO Campaign at the UK Search Awards

Greenlight picks up the Best SEO Campaign at the UK Search Awards

We’re thrilled to have had our work recognised at the UK Search Awards for our SEO campaign with Dixons Carphone. The campaign saw us tasked with raising Curry’s profile and visibility within the small kitchen appliances market to support the rise in home cooking, baking and juicing as part of a healthier approach to diet.

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Blog Posts

Get to know Google’s RankBrain

Get to know Google’s RankBrain

It has recently been revealed that Google is now using a machine-learning artificial intelligence system known as ‘RankBrain’ to interpret searches and submit the adequate information for the query. But how does RankBrain differ from existing algorithms and the way searches are processed?

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Blog Posts

The changing face of mobile search results

The changing face of mobile search results

Over the past few weeks, Google has made a number of changes to the appearance of the search results page for mobile users – technically and aesthetically – moving towards what they hope will be a better experience for users. Some of these changes are much more significant than others, but combined, they will undoubtedly change the way we focus our search marketing efforts.

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