By Daniel Lee | 09 June 2015 |
During the past few months mobile search has been a hot topic within SEO circles. Google’s Mobile-Friendly update had many SEOs, online marketing managers and business owners panicking that they didn’t have a mobile optimised website. A couple of weeks later, Google announced that more searches were being carried out on mobile than desktop in ten countries, including the US and Japan.
By Greenlight | 29 May 2015 |
In the international search edition of our magazine, we explore the impact a strong digital marketing campaign can have on your brand when expanding outside of your local market. Article highlights include Kevin Murray's (Director of eCommerce & Technology) look at how to successfully set up eCommerce site operations for international growth as well as Matthew Hayford's (Head of SEO) article on the common pitfalls of international SEO. Read on to find out how to effectively and successfully go to market internationally.
By Chantelle Thompson | 26 May 2015 |
Blogger outreach has become both a subject of contention and affection amongst the SEO arena. As outreach plays a significant role in SEO, a great deal of time has been spent learning how to do it correctly.
By Greenlight | 18 May 2015 |
Apple has posted a help document confirming the existence of their web crawler, Applebot, which is primarily used for Siri and Spotlight suggestions. The new crawler and acquisition of search analytics firm Topsy in 2013 is just some of the evidence that suggests Apple's intentions to expand its Spotlight web search.
By Adam Bunn | 13 May 2015 |
It’s time to talk about an interesting SEO and content issue I’m seeing more and more. Companies are obviously latching on to the need to have a blog and populate it – prolifically. Setting aside whether this is a good idea at all, let’s look at the impact this is having. In my experience, blogs are often run by people whose remit is to go forth and write stuff, which they certainly do with great gusto, and crucially they often tag things with equal abandon. They put no thought towards what this is doing to their site structure – and why would they?
By Matt Hayford | 12 May 2015 |
ECommerce is big business throughout much of the world and it’s still growing across the majority of markets, so it’s even more important to make sure your website is properly set up to get the traffic you deserve.
By Greenlight | 08 May 2015 |
As SEO evolves and enables businesses to successfully target and connect with the right audience, so does the way in which we devise our SEO campaigns. While we recognise it’s vital that businesses put a strong focus on getting their SEO right, we like to think that there’s not a one-size-fits-all method. We recently undertook an award-nominated project with Dixons Carphone, owners of Currys, to promote sales & brand awareness for small kitchen appliances (SKA) through SEO optimisation in just nine months.