SEO

Blog Posts

SEOhhh! How a great SEO campaign can really make a difference to your brand

SEOhhh! How a great SEO campaign can really make a difference to your brand

As SEO evolves and enables businesses to successfully target and connect with the right audience, so does the way in which we devise our SEO campaigns. While we recognise it’s vital that businesses put a strong focus on getting their SEO right, we like to think that there’s not a one-size-fits-all method. We recently undertook an award-nominated project with Dixons Carphone, owners of Currys, to promote sales & brand awareness for small kitchen appliances (SKA) through SEO optimisation in just nine months.

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Blog Posts

Responsive Design for Mobile SEO

Responsive Design for Mobile SEO

It’s not often you hear of someone that doesn’t have a mobile phone, and it’s not surprising to hear on average in the UK that we spend up to EIGHT hours a day on media devices. That means some of us spend less time sleeping than we do on our tech!

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Blog Posts

The Future of the "L" Word in SEO

The Future of the "L" Word in SEO

Not a week goes by without an SEO “expert” casting doubt on the future of links and link building. Some go as far as to claim that link building and links are dead/dying. Recently, John Mueller of Google ventured into the link punditry territory. His comments on link building “doing more harm than good” were partly taken out of context causing a stir in the SEO community. The whole debacle illustrates the confused state of the SEO industry. Are links still potent ranking factors? Will they continue to be?

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Magazine

Greenlight Magazine: 2015 Predictions

Greenlight Magazine: 2015 Predictions

As the New Year approaches, we deep dive into the key trends we believe will be shaping your SEO, Paid Media, Social Media and Ecommerce strategies in 2015.

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Blog Posts

Digital Marketing Predictions 2015

With 2015 fast approaching, it is once again the time of year where by our wonderful staff at Greenlight scry the skeins of time and bring out our inner futurologists. If you're thinking about simply replicating your digital marketing strategy from 2014 this year - then don't! The digital sphere is forever changing, and in order to continue reaching your customers it is imperative you follow the trends and stay ahead of the game.

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Magazine

Digital Marketing in China: What you need to know

Digital Marketing in China: What you need to know

Every 1.6 seconds a new Internet user is added to the Chinese Internet population – which now stands at 618 million users. They are spending more and more time online – from 18.7 hours per week to 20.5 hours in the last 12 months alone. However, there are fundamental differences – Political, Economic, Social, and Technological – that make digital consumers in China and those in the West markedly different

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Blog Posts

BlogWatch - Pigeon Update, Keyword Rich Links and Dynamic PPC Sitelinks.

BlogWatch - Pigeon Update, Keyword Rich Links and Dynamic PPC Sitelinks.

BlogWatch - The weekly round-up that brings you the latest news and insights in the world of SEO, PPC and Outreach.

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