Search Engine Optimisation

Blog Posts

Is SEO still important to drive a successful content marketing strategy?

Is SEO still important to drive a successful content marketing strategy?

After the Panda and Penguin updates, and all the recent major changes that led to the massive reduction of search spam and what is now known as the 'content is king' era, one of the most frequently asked questions in the SEO industry was; 'is SEO really dead?'. The short answer is no; SEO is not dead, it has just changed, and this is good news. It means we have now entered an era of great content and kicked out questionable SEO practices.

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Automotive

Automotive Sector Report, Issue 3, November 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data in the Automotive sector. This report provides an exclusive snapshot of the Search and Social Media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Dealers, Manufacturers.

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Press

Electricity dominates Energy-related searches made on Mobile Devices

The latest research from Greenlight reveals electricity accounted for the majority - 29%, of UK consumer online searches for energy-related services made on mobile devices in April.

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Press

Domestic locations dominate Hotel searches, London and Edinburgh top the list

Consumer online searches for hotels in London, Manchester, Edinburgh, York and Cardiff proved to be the most popular in February, hauling in over 307,000 queries, reveals the latest quarterly search data from Greenlight.

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Press

Selftrade selects Greenlight as its SEO Partner

Selftrade, one of the UK’s largest execution-only stockbrokers, has appointed Greenlight to manage the search engine optimisation (SEO) of its new website, devise and implement on-going creative outreach campaigns to raise awareness of the brand and continue to build and improve the new site’s authority and visibility for the firm’s core products and services.

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Blog Posts

Images increasingly important to search yet few sites are optimised to take advantage

According to Google, image search makes up about 5.7% of all Google searches and 5% of all search is image related. Yet few sites are optimised to take advantage. A recent survey of the top 20 websites thought to have fairly advanced SEO, undertaken by Elasticera, highlighted their optimisation in this area was poor, at best. So what can be done to capitalise on this free traffic? Richard Yeo, CEO and Founder of Elasticera, shares his thoughts.

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Press

Entertainment searches have fallen 13% since January, with games suffering the most

The number of UK consumer online searches pertaining to entertainment in April – from Movies, Going Out, Gaming Consoles & games and Music, dropped 13 per cent on January’s level, reveals the latest entertainment-related search data from Greenlight. The Gaming consoles & games subsector, saw the sharpest fall.

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