Search Engine Marketing
By Greenlight | 19 April 2016 |
2015 was a very busy year in SEO, marked by numerous updates and a stronger focus on usability, particularly on mobile devices, as this was notably the year that Google searches from mobile devices surpassed those from desktops. We look into the impact that these changes had on the digital marketing industry and provide expert analysis and recommendations for webmasters to optimise their search strategy.
By Greenlight | 02 March 2016 |
Adam Bunn, Director of SEO & Social Media at Greenlight, answers key questions that website owners need to know on structural SEO. From top areas that go wrong to improvements to recommendations, Adam gets to the point of why it's imperative to get your setup right.
By Angela Knibb | 24 February 2016 |
Having been tested since 2010, Google announced on Friday 19th February 2016 the removal of right hand side ads on desktop across Google Search and Search Partners with immediate effect.
By Adam Bunn | 07 December 2015 |
One of the luxuries of making SEO predictions is it’s often hard to be proved wrong (the flip side is, of course, that even when you’re right, you can’t conclusively prove that either!). That’s certainly the case with our headline prediction last year, where we essentially said usability would become an important direct ranking factor.
By Greenlight | 30 November 2015 |
We’re thrilled to have had our work recognised at the UK Search Awards for our SEO campaign with Dixons Carphone. The campaign saw us tasked with raising Curry’s profile and visibility within the small kitchen appliances market to support the rise in home cooking, baking and juicing as part of a healthier approach to diet.
By Daniel Cody | 26 August 2015 |
Over the past few weeks, Google has made a number of changes to the appearance of the search results page for mobile users – technically and aesthetically – moving towards what they hope will be a better experience for users. Some of these changes are much more significant than others, but combined, they will undoubtedly change the way we focus our search marketing efforts.
By Matthew Whiteway | 20 July 2015 |
International export from the UK is currently estimated to be a £13 billion opportunity. With approximately 13% of online retail sales being international in 2014, and with this increasing to an estimated 17% in 2015, the opportunity is huge! As such, don’t be surprised if you hear us talking more and more about international search opportunities over the next six to twelve months.