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2015: How did we do?

2015: How did we do?

One of the luxuries of making SEO predictions is it’s often hard to be proved wrong (the flip side is, of course, that even when you’re right, you can’t conclusively prove that either!). That’s certainly the case with our headline prediction last year, where we essentially said usability would become an important direct ranking factor.

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Blog Posts

Greenlight picks up the Best SEO Campaign at the UK Search Awards

Greenlight picks up the Best SEO Campaign at the UK Search Awards

We’re thrilled to have had our work recognised at the UK Search Awards for our SEO campaign with Dixons Carphone. The campaign saw us tasked with raising Curry’s profile and visibility within the small kitchen appliances market to support the rise in home cooking, baking and juicing as part of a healthier approach to diet.

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Blog Posts

The changing face of mobile search results

The changing face of mobile search results

Over the past few weeks, Google has made a number of changes to the appearance of the search results page for mobile users – technically and aesthetically – moving towards what they hope will be a better experience for users. Some of these changes are much more significant than others, but combined, they will undoubtedly change the way we focus our search marketing efforts.

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Blog Posts

The state of international search today

The state of international search today

International export from the UK is currently estimated to be a £13 billion opportunity. With approximately 13% of online retail sales being international in 2014, and with this increasing to an estimated 17% in 2015, the opportunity is huge! As such, don’t be surprised if you hear us talking more and more about international search opportunities over the next six to twelve months.

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Blog Posts

The spotlight on export: a Google perspective

The spotlight on export: a Google perspective

The Internet has disrupted international business by removing boundaries and advancing opportunities to reach new customers. The OC&C Global Retail e-mpire Report estimates that cross-border online trade for 6 of the biggest eCommerce markets (UK, US, Germany, the Nordics, the Netherlands, and France) will grow from $25B in 2013 to $130B in 2020. This indicates that there is a large opportunity for companies to drive growth through export.

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Blog Posts

Award Season has kicked off

News just in. Greenlight has been shortlisted for two European Search Awards.

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Press

Greenlight, Google and Yahoo take to the main stage at Travel Technology Europe 2014

Greenlight, will take to the main stage at Travel Technology Europe 2014, Europe’s largest travel-related technology and marketing event, being held at Earls Court 2 in London on 4 - 5 February, 2014. The two day conference will feature thought-provoking speeches, industry panel debates and practical case studies, alongside an exhibition. Greeenlight will be joined by Google and Yahoo.

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