Retail Banking

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Google has re-launched a UK mortgage comparison service

Research from Greenlight shows that Google’s entry into both credit cards and car insurance had less than a 1% impact on what people clicked on when they searched Google for those products. According to Andreas Pouros, Chief Operating Office at Greenlight, initial evidence suggests the same to be true for mortgages.

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Press

Google’s mortgage comparison service of little threat to incumbents

Google’s latest entry into mortgage comparison poses little threat to incumbents in its current form. Greenlight bases this on how things have played out in the car insurance and credit card sector. In addition, the brand is still not one consumers immediately associate with financial services and has some way to go yet before it becomes a more established player in consumer minds.

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Retail Banking

Retail Banking Sector Report, Issue 14, October 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the Search and Social Media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Bank Accounts, Credit & Debit Cards, Mortgages and Loans

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Retail Banking

Retail Banking Sector Report, Issue 13, July 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the Search and Social Media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Bank Accounts, Credit & Debit Cards, Mortgages and Loans

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Press

Bank account-related searches up 14 per cent fuelled by ISAs

in April, UK consumer internet searches pertaining to ISAs rose dramatically, reveals Greenlight's latest independent quarterly report, ‘Retail Banking Sector Report – Issue 12’. Searches using the term ‘ISA rates’ alone, saw a staggering 82 per cent jump, indicative perhaps of consumers seeking out the most competitive rates and ISA offerings. ‘Savings accounts’ meanwhile took an 18 per cent hit.

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Blog Posts

Online searches for ISAs soar

According to Greenlight's latest independent quarterly report, ‘Retail Banking Sector Report – Issue 12’, searches using the term ‘ISA rates’ alone, saw a staggering 82 per cent jump, indicative perhaps of consumers seeking out the most competitive rates and ISA offerings. ‘Savings accounts’ meanwhile took an 18 per cent hit.

View the blog post

Retail Banking

Retail Banking, Issue 12, April 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: bank accounts, credit and debit cards, mortgages and loans.

Read Report

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