Retail

Blog Posts

Reach, Find, Convert and Retain – Ecommerce Fashion Trends for Retail

Reach, Find, Convert and Retain – Ecommerce Fashion Trends for Retail

Why fashion retailers with eCommerce sites need to be laying the foundations and doing the easy things well now, not later.

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Blog Posts

Automated eCommerce Pricing – is prevention better then cure?

It has been two weekends now since the media reported the issues with pricing on the screwfix.com site. Online shoppers had a field day buying high value items at a snip of the price compliments of a pricing glitch. Screwfix.com's error highlighted the importance of managing pricing on retailer eCommerce platforms during overall implementations which unfortunately tends not to be given the necessary attention that is due. As highlighted in the case of screwfix.com, this can prove a costly oversight should something go wrong.

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Blog Posts

Greenlight team achieving hybris Core Platform V5 Certification

Greenlight is delighted to announce that one of its team has achieved the hybris Core Platform V5 Certification. The certification recognises ability to use and extend the hybris eCommerce platform and to provide the high quality solutions expected in today's marketplace. Through its partnership with hybris and other leading eCommerce solution providers, the team has delivered successful projects for a number of well-known UK retail brands.

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Whitepapers

Automotive Dealers - Using a digital campaign to bring buyers to your bricks-and-mortar showroom

Automotive Dealers - Using a digital campaign to bring buyers to your bricks-and-mortar showroom

Vast fortunes are spent every year by all the major car manufacturers, pushing a brand image, selling form, function and technology as much as 'the dream' of ownership through television, radio, press and online. But, sooner or later, the customer has to interact with an independent third party, i.e. visit a dealer's website, go into a dealership and interact with the dealer.

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Press

Porsche and Jaguar roar into the 10 most searched for cars, online

Christmas is just around the bend and analysis of the latest automotive search data from Greenlight reveals Porsche and Jaguar have raced Toyota and Citroen off the track to become two of the ten most popular car brands that UK consumers have been eyeing up, online.

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Blog Posts

Mobile technology - Influencing customer shopping behaviour via physical location tracking emerges

For the last few years industry analysts and experts have been declaring that the future is mobile and that using this channel for shopping will soon be the most popular method used by online consumers. While this may not yet be fully realised, there is an emergence of a different use of mobile technology which will offer retailers another way to influence their customers' shopping behaviour - and it's all about tracking their physical locations.

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Blog Posts

Top-level domains could become an important factor in ranking and online brand visibility

Today, the new generic top-level domains (gTLDs), the thousands of new domain extensions such as “.photography”, “.london” etc., that will be flooding into the market over the next few months, took a step forward and entered a new phase where they are open to applications from anyone. In Greenlight's view gTLDs open up the possibility of the TLD becoming an important ranking factor in the future, particularly for the truly “generic” gTLDs (i.e. not brand gTLDs).

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