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Five tips for marketing at Christmas

Five tips for marketing at Christmas

With more than half of annual retail sales occurring during the three months leading up to Christmas in the UK, and a large proportion of these happening between Black Friday and Boxing Day, the festive season can quite literally make or break brands.

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Press

Greenlight launches Data Science & Audience Insight Department

Greenlight launches Data Science & Audience Insight Department

Leading independent integrated digital agency, Greenlight Digital, today launches its Data Science & Audience Insight Department, with the aim to help clients better understand new and existing audiences, recognising that audience identity is essential for brands.

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Press

Digital marketers’ business influence to increase significantly, Greenlight research finds

Digital marketers’ business influence to increase significantly, Greenlight research finds

Digital marketers will play a greater role in business, according to new research commissioned by Greenlight Digital, a leading independent digital agency. The research reveals almost half (46%) of digital marketers believe their influence across the business will increase in the next five years.

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Press

Digital marketers lacking recognition, with many feeling overworked and underpaid, Greenlight research finds

Digital marketers lacking recognition, with many feeling overworked and underpaid, Greenlight research finds

Digital marketers in the UK are lacking support from colleagues and the C-suite, with many finding it difficult to secure budget and justify investments, Greenlight’s inaugural industry survey reveals.

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Magazine

SEO & Digital PR: Better Together

SEO & Digital PR: Better Together

It’s fair to say that SEO and Digital PR have been used in the same breath for many years now. In this article, we uncover the merits of amalgamating your SEO and Digital PR efforts to reap strong results and adhere to best practice SEO principles.

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Press

Half of brands’ Olympics sponsorship will go unnoticed by consumers this summer

Half of brands’ Olympics sponsorship will go unnoticed by consumers this summer

Greenlight research discovers what marketers can learn from the Olympic and Paralympic Games in 2012 and how brands without a huge sponsorship budget can make the most of all the hype around the Summer of Sports.

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Press

How ‘real’ are your organisation’s Twitter followers?

How ‘real’ are your organisation’s Twitter followers?

Twitter recently celebrated its 10th anniversary – that might not sound that old to you and I, but in marketing and technology terms, reaching ten is momentous. Looking back over those ten years, many social and technology innovations have come and gone, take BlackBerry or Google Glass as just a couple of examples. However, as Twitter reaches this milestone, many are questioning the social network’s relevancy today and, most importantly, its future.

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