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The Magazine: 2014 Predictions

The Magazine: 2014 Predictions

The latest edition of Greenlight's Magazine looks at what 2014 holds for the digital marketing landscape. Adam Bunn, Director of SEO, and his team look at the future of Search Engine Optimisation. Paid Media Director, Hannah Kimuyu, looks at audience targeting within Paid Search. Director of eCommerce and Technology, Kevin Murray, examines future trends in the eCommerce industry and Social Media Strategist, Ciaran McManus, looks at the cost of social in 2014.

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Fashion Retail

Fashion Sector Report, Issue 20, December 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data for fashion retailers. This report provides an exclusive snapshot of the online Search market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Shoes & Accessories, Dresses, Womenswear, Menswear

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Online Dating

Online Dating Sector Report, Issue 3, December 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data in the Online Dating sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Age, Culture & Preferences, Generic, Location

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Beauty

Beauty Sector Report, Issue 3, December 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data in the online Beauty sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Fragrance, Hair care, Makeup, Nail care, Skin care

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Consumer Electronics

Consumer Electronics Sector Report, Issue 4, December 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data in the consumer electronics sector. This report provides an exclusive snapshot of the online search market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: Computing, TV & Entertainment, Small Kitchen Appliances, Large Kitchen Appliances.

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Blog Posts

Enhanced Campaigns: Thinking beyond the keyword and putting the audience first

5 months since Enhanced Campaigns (EC) went live, I find myself eating my own words with the process not actually being that painful and some incredibly exciting new targeting features to match. EC in fact, has turned the Search world on its head, making us think beyond the keyword and instead, about the person behind it. This will see audience targeting become one of the biggest trends for 2014.

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Cruises

Cruises Sector Report, Issue 3, November 2013

A 360˚ analysis of the most important search terms, trends and benchmarking data in the online Cruise sector. This report provides an exclusive snapshot of the online Search and Social Media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: Brand, Cruise Liners, Destinations, Generics

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